32 New Fashion Arrivals From H&M That Look So Expensive

last updated 18 January 2023

I'll admit it's been a while since I've given H&M a proper look. With the excitement of the holidays and major designer sales, I sort of neglected one of my favorite one-stop shops for affordable trends. That was until a few weeks ago when I found myself browsing the store IRL and quickly ran to a dressing room with 10 items in hand.

Everything I saw (and eventually tried on) looked like pieces I'd spot on fashion people that cost three times more. From the color palettes to the fabric choices and the tailoring, H&M isn't pulling any punches with its latest drop. I would even dare to say that it's one of the retailer's most impressive collections yet. And lucky us, the retailer has extended 20% off sitewide, so there's even more incentive to drop everything and scan the new arrivals for yourself. But if you don't have time, I've already sourced the most dazzling and worth-it items for you. From cool sweaters to really great boots, keep scrolling below.

H&M

Fluffy Coat

How to look like luxury on a budget.

H&M

Dress Pants

My pants selection is 50% H&M at this point.

H&M

Textured Slingbacks

Mark my words: These will be gone soon.

H&M

Cargo Pants

Cargo pants make everything look cooler.

H&M

Bandeau Crop Top

I tried this on in person and loved it.

H&M

Pima Cotton Jersey Top

No other basic gets more use right now than my long-sleeve shirts.

H&M

90s Baggy High Jeans

H&M jeans constantly receive rave reviews from my editor friends.

H&M

Gathered Bodycon Dress

So chic.

H&M

Rib-Knit Sweater

Another piece that made it into my dressing room. The contrast stitching is so elegant.

H&M

Dress Pants

These pants were one of the first things I grabbed in the store. The color is simply stunning and really looks expensive.

H&M

Single-Breasted Jacket

I didn't see the matching blazer IRL, but now that I've found it online this is immediately going into my cart.

H&M

Off-the-Shoulder Top

This type of top is super versatile—wear it with jeans or trousers, and you won't lose.

H&M

Oversized Turtleneck Sweater

One can never have enough turtlenecks in January.

H&M

Tie-Belt Shirt Dress

The perfect office dress if you ask me.

H&M

Cotton Poplin Shirt

Bank stripe shirts are an office-wear essential.

H&M

Textured-Weave Jacket

Is it me, or are tweed jackets popping off majorly right now?

H&M

Heeled Boots

Wear these with denim jeans, skirts, or jumpsuits.

H&M

Pima Cotton Turtleneck Top

I dream daily about this red-on-red combo.

H&M

Cotton Twill Trench Coat

For those chasing after the French-girl look, you'll want to start here.

H&M

Oversized Single-Breasted Jacket

This entire 'fit is simply everything.

H&M

Straight Pants

If you're willing to spend a bit more, check out its higher-tier selection of trousers. The material is a bit thicker and more substantial season after season.

H&M

Bouclé Jacket

Here's a great basic that will get a ton of use.

H&M

Collared Rib-Knit Dress

Thanks to the new Ferragamo relaunch, red is a hot color right now.

H&M

Merino Wool Dress

If you told me this was designer, I wouldn't think twice.

H&M

Laced-Detail Top

Keep that selection of party tops robust.

H&M

Knee-High Heeled Boots

I mean, come on!

H&M

Shacket

A shacket is my favorite layer during the cold-weather season.

H&M

Rhinestone-Trimmed Dress

Meet your new going-out dress.

H&M

Denim Shirt

Another thing H&M does well: denim shirts.

H&M

Corset-Style Top

Although I have the top linked here, I really recommend just buying the whole 'fit.

H&M

Biker Skirt

Unfortunately, the bomber is sold out, but the skirt is still available in several sizes.

H&M

Oversized Cashmere-Blend Sweater

A little known secret: H&M's premium selection offers designer-level quality at great prices.

Next: I Was Shocked Too—These Low-Key Luxe Items Don't Cost More Than $100

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Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.