I Can Always Detect Designer Items—These H&M Items Made Me Do a Double Take

I'll admit it's been a while since I've given H&M a proper look. With the excitement of the holidays and major designer sales, I sort of neglected one of my favorite one-stop shops for affordable trends. That was until a few weeks ago when I found myself browsing the store IRL and quickly ran to a dressing room with 10 items in hand.

Everything I saw (and eventually tried on) looked like pieces I'd spot on fashion people that cost three times more. From the color palettes to the fabric choices and the tailoring, H&M isn't pulling any punches with its latest drop. I would even dare to say that it's one of the retailer's most impressive collections yet. And lucky us, the retailer has extended 20% off sitewide, so there's even more incentive to drop everything and scan the new arrivals for yourself. But if you don't have time, I've already sourced the most dazzling and worth-it items for you. From cool sweaters to really great boots, keep scrolling below.

Next: I Was Shocked Too—These Low-Key Luxe Items Don't Cost More Than $100

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.