I Can Always Detect Designer Items—These H&M Items Made Me Do a Double Take
I'll admit it's been a while since I've given H&M a proper look. With the excitement of the holidays and major designer sales, I sort of neglected one of my favorite one-stop shops for affordable trends. That was until a few weeks ago when I found myself browsing the store IRL and quickly ran to a dressing room with 10 items in hand.
Everything I saw (and eventually tried on) looked like pieces I'd spot on fashion people that cost three times more. From the color palettes to the fabric choices and the tailoring, H&M isn't pulling any punches with its latest drop. I would even dare to say that it's one of the retailer's most impressive collections yet. And lucky us, the retailer has extended 20% off sitewide, so there's even more incentive to drop everything and scan the new arrivals for yourself. But if you don't have time, I've already sourced the most dazzling and worth-it items for you. From cool sweaters to really great boots, keep scrolling below.
Next: I Was Shocked Too—These Low-Key Luxe Items Don't Cost More Than $100
Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter where she started working at Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her work at Who What Wear, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times.
-
Aritzia Is a Fashion-Person Paradise—These 25 Standouts Are Now on Major Sale
The basics alone are worth checking out.
-
These 30 Simple Yet Elevated Picks From the Nordstrom Anniversary Sale Are Giving Major Rich Vibes
Hello, instant confidence boost.
-
These 31 Classic Nordstrom Anniversary Sale Finds Are the Key to a Rich-Looking Summer Wardrobe
Imagine the chic outfits.
-
Shop 31 of This Week's Best New Arrivals
Buckle up.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.
-
I'm Bored With My Closet—These 33 Chic Nordstrom Pieces Have the Power to Turn Things Around
Effortless and expensive looking is the vibe.
-
I Just Got Back From NYC, and Now, I Want to Order These 7 Trends From Reformation
My cart is very full.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.