No, You Don't Get It—These 28 H&M Black Friday Sale Finds Are *Everything* to Me

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(Image credit: The Style Stalker)

H&M is having a sale, but not just any sale. This time, it's for Black Fridaythe shopping event of the year—which means the markdowns are multiplied, and the selection is impossible to resist. No really, I tried, and despite the fact that I spend the majority of my workday stopping myself from shopping, I simply couldn't say no to the 28 items found below. Call me weak all you want, but once you see them, you'll understand. 

From quiet-luxury rib-knit dresses and separates to winter sweaters you'll want to wrap yourself up in from now until spring, everything anyone could possibly desire right now is up for grabs at up to 60% off as we speak. Before the already waning size assortment goes from limited to out of stock, scroll down and shop the pieces. 

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.