The 33 Best H&M Fashion Buys to Shop in the Black Friday Sale

last updated 1 December 2024

female fashion influencer Anouk Yve with wavy blonde hair wearing black sunglasses, a camel tan scarf sweater, coffee in hand, black Hermes bag on the arm, and jeans

When it comes to finding chic yet affordable pieces, I can confidently say that H&M is one of my first stops. The retailer is known for its incredibly chic selection of gems that look designer without the price tag. This is exactly why I always tell my friends and family to head to H&M when they are looking to give their closet an elevated boost. With H&M Black Friday sale finally here, I took a fresh look and came up with an array of stellar finds that deserve to be snapped up ASAP.

In my latest search, I found a variety of standout pieces that are under $100, including irresistible sweaters, elegant dresses, classic jeans, effortless basics, and so much more. Keep scrolling to shop 33 elevated H&M finds while the Black Friday clothing sale lasts—these are sure to transform your winter outfit rotation.

H&M

Felted Jacket With Scarf

Bring on the compliments.

H&M

Straight Regular Jeans

Jeans you'll wear forever.

H&M

Strap-Detail Tote Bag

Tell me this doesn't look designer.

H&M

Double-Faced Biker Jacket

I'm sold.

H&M

Brushed-Finish Tie-Belt Coat

Nothing like a chic grey coat.

H&M

Ribbed Jersey Top

Boatneck tops are a personal favorite.

H&M

Warm-Lined Boots

The Row comes to mind.

H&M

Loose-Fit Blazer

Now this is how to style a blazer.

H&M

Fine-Knit Collared Sweater

An effortless piece.

H&M

Tie-Detail Slip Dress

The perfect way to try the resurging leopard-print trend.

H&M

Wide High Cropped Jeans

Dark denim always looks elevated, so the Black Fridays sales are the perfect time to buy.

H&M

Ballet Flats

Timeless flats to complete any look.

H&M

Textured-Knit Cardigan

French vibes.

H&M

Rib-Knit Dress

The sleeves!

H&M

Oversized Turtleneck Sweater

Charcoal gray sweaters have my heart.

H&M

Slim Mom High Ankle Jeans

Classic jeans.

H&M

Tie-Belt Felted Coat

Any outfit will looked instantly more polished with this coat.

H&M

Knee-High Biker Boots

How are these boots under $100?

H&M

Smocked Off-The-Shoulder Dress

Into this oversize print.

H&M

Crinkled Satin Maxi Skirt

The definition of a closet staple.

H&M

Fine-Knit Turtleneck Jumper

Endless styling possibilities.

H&M

Suede Driving Shoes

These suede shoes are spot-on for this season.

H&M

Oversized Cotton Shirt

Major yes to this striped button-down.

H&M

Fluffy Tie-Belt Coat

When designer, this coat style usually goes for well over $2000.

H&M

Flared Low Jeans

The whole look is a winner.

H&M

Strap-Detail Shopper

An expensive-looking bag worth scooping up.

H&M

Boat-Neck Bodycon Dress

A piece you can easily dress up or down.

H&M

Wide-Leg Pants

To wear on repeat.

H&M

Chelsea Boots

Loving the square-toe design.

H&M

Double-Breasted Coat

Classic coats always get me compliments.

H&M

Rib-Knit Off-The-Shoulder Dress

A cozy-chic sweaterdress I can't get enough of.

H&M

Textured-Knit Cardigan

I'd wear this cardi on heavy rotation.

H&M

Rib-Knit Off-The-Shoulder Dress

Did I mention I love boatneck styles?

This story was published at an earlier date and has since been updated.

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Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.