Hermès Just Created the Chicest Laundromat on the Planet

last updated 26 August 2019

What do you think of when you hear the the word Hermès? Perhaps it's a Birkin or Kelly bag, but there's another piece that's right up there with those legendary accessories: the brand's silk scarves. Hermès's printed scarves are one of the brand's chicest signatures, and now the house has found a genius way to celebrate the 80th anniversary of the piece. According to WWD, Hermès is launching a series of pop-ups where you can custom-dye your scarf, as well as buy new ones to add to your collection.

"The temporary units are launching in Strasbourg, Amsterdam, Munich and Kyoto," WWD writes. "Washing machines in the brand's signature orange color give scarves a blue or pink rinse, and a dryer restores them to their original softness. The process takes 48 hours and is free of charge." It's safe to say this will be the most enjoyable trip to the laundromat you've ever experienced. Head over to WWD to find out more about the pop-ups.

Scroll down to see the Hermès pop-up shop, and go a bit further to shop silk scarves from the brand!

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Shop Hermès silk scarves:

Hermès

Tout en Carré Chevron Silk Maxi Twilly Scarf

Featuring the brand's signature orange hue as well as a slew of other colors, this vibrant scarf is too pretty to pass up.

Hermès

Le Fil d'Ariane Silk Twilly Scarf

This thin version is perfect for tying in your hair.

Hermès

Cannes et Pommeaux Silk Scarf

This punchy blue iteration will definitely make a statement.

Would you attend one of these pop-ups? Tell us in the comments below, and then shop more Hermès silk scarves online!

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Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.