From H&M to Arket, This "Boring" Winter Basic Is Suddenly Everywhere

Of all the winter items trending at the moment, I think my favourite has to be one of the most humble I've spotted for a few years now. Void of flashy colours or extravagant designs, this season all I'm pining for is a simple (you could argue "boring") grey cardigan. 2024's new-season grey cardigans vary from light grey tones to dark slate, but most I've seen feature a classic crew-neck cut and fall to the top of the hip for a fresh and modern finish. What surprised me most was just how many cardigans I found like this when I started looking, and all the best styles seemed to come from the high street. From H&M to Arket and Zara to & Other Stories, every affordable brand has its version—all you need to do is choose your favourite.
Whilst I'm yet to learn the origin of hers, I did spot Hailey Bieber styling the simple wardrobe staple at a basketball game in L.A., just as I was contemplating buying one for myself. A sign? She wore hers with light-wash jeans, a grey baseball cap and black kitten heels, completing the casual outfit with a leather trench coat to match with best friend Kendall Jenner.
The grey colour trend has been on the rise this season for its easy-to-style nature and outfit-elevating abilities. Styling well with wintery hues such as black, white, silver and all shades of denim, the frosty colour has become a go-to amongst celebrities and influencers alike. Whilst grey cardigans look chic styled with blue denim and a white tee, the new-season trend comes into its own when worn with a black leather midi skirt or a structured wool skirt. Complete the fresh ensemble with grey wool tights and sleek kitten heels for a new-season look you'll wear on repeat.
Read on to shop the best grey cardigans on the high street. If it's good enough for Hailey Bieber…
SHOP GREY CARDIGANS:
Next Up: Nothing Says "Luxury" Like a Cashmere Cardigan—14 That Feel Extra Special

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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