Here's Every Piece in Goop's First Activewear Line
It was only a matter of time before Goop—the lifestyle site–turned–mega-brand that tackles everything from your daily vitamins to fashion-forward jumpsuits—took on activewear. Today, Gwyneth Paltrow's brainchild released G. Sport, "a technical, high-performance line that is simultaneously as simple and elegant as possible," Goop writes.
The sleek designs, currently only available in a sophisticated navy colorway called "Marine," are free of overt branding and excess adornment. As the brand set out to create "a quietly confident approach to activewear that's amplified by the woman wearing it, not the other way around." Paltrow describes G. Sport's pieces as "simultaneously technical, comfortable, and fashion-centric."
Most of the pieces in the collection come in at under $100, and every top and bottom can be mixed and matched for high-intensity workouts or a laid-back yet polished athleisure look. Below is every piece from the first of three G. Sport releases that will occur over the next few weeks.
My mom circa 1975
Who are your 5 favorite people to follow on Twitter/Instagram?@fingermonkey @katefoley @idea.ltd @designmilk @overheardla
What's the fashion essential you can’t live without?My black-on-black Birkenstocks. If that even counts.
What's your desert island album?Radiohead's OK Computer. Or maybe Pablo Honey for something a bit more uplifting if I'm going to be stuck by myself.
What's your favorite WhoWhatWear.com story? California Dreaming with Poppy Delevingne-
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