Breaking News: Gigi Hadid Is Creating a Collection With Tommy Hilfiger

published 17 December 2015

Just when we thought fashion town was looking oh-so-quiet in the lead-up to Christmas, along comes the news that Gigi Hadid—2015's main girl—is set to launch a collection for autumn next year with the American powerhouse Tommy Hilfiger.

The label has been a supporter of Gigi (and sister Bella) for some time, casting them both for the reggae runway of S/S 16, but this takes their working relationship to an entirely new level, naming her a 'global ambassador'. It will be the first fashion collaboration Gigi, 20, has entered into, and knowing the impact that her clothing choices make—especially her downtime casual get-ups—this is bound to mean big business.

breaking-news-gigi-hadid-is-creating-a-collection-with-tommy-hilfiger-1600640-1450364591 — Gigi Hadid walking the Tommy Hilfiger runway for S/S 16

“Global ambassadorships are a bit overused and not too exciting,” he said in a telephone interview to The New York Times. “We’re really doing something different. We’re creating a line called Gigi by Tommy Hilfiger, using her style, her sense, her social media presence as the top supermodel in the world today.”

A photo posted by on

The only clue thus far was an Instagram snap via Gigi's account revealing what looks like the collar of a black satin bomber jacket. But you should be prepared for a full collection. “I ended up staying an extra five hours the first day,” Gigi said when talking about her time in the design studio. “I think they were surprised I was that into it.”

"I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate," said Gigi. "His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone's is going to love a different part of it."

Obviously we are! Are you looking forward to it? Let us know in the comments below and shop the best of Tommy Hilfiger's latest collection now.

Opening Image: BFA.com/Rex/Shutterstock

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Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.