Did Gigi Hadid Just Wear the First It Sneakers of 2019?

You've probably noticed by now that Gigi Hadid is the face of Reebok (she has been since 2016). While you'll frequently spot the model wearing the pieces over the years, now you're going to spot the model wearing the pieces she designed. Last month, Hadid traveled to Tokyo to announce and debut the new collection that she co-designed with Reebok. While the entire Reebok x Gigi Hadid capsule collection won't be available until February 2019, the sneakers that she designed are now available for purchase, just in time for holiday gifting.

As to be expected, Hadid has been wearing the shoes all over NYC, and we're 100% here for it. The collection consists of a pair of sneaker–hiking boot hybrids (in black and white), which are a reimagining of a style from the early 1980s. The second sneakers that Hadid put her spin on are the Aztrek Runners, which have more of a chunky '90s feel to them (and also come in black and white). The sneakers come in at $130 and $110, respectively, and given the accessible price point, on-trend features, and Gigi Hadid street cred, both styles are strong contenders to be the first It sneakers of 2019.

Keep scrolling to see how Hadid is wearing the Hi Nova Ripples and shop all the styles for yourself.


(Image credit: Splash News)

On Gigi Hadid: Vogue 5235s Sunglasses ($64); Les Tien sweatshirt and sweatpants; Reebok x Gigi Hadid Freestyle Hi Nova Ripple Sneakers ($130)

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.