Gigi Hadid Just Revealed Her Beauty Routine and a New Tattoo for Her Daughter

Gigi Hadid just shared a ton of her beauty secrets, and honestly, they're way simpler than we would have thought. In the latest installment of Vogue's Beauty Secrets video series published on February 4, the model and new mom walked fans through the post-baby beauty routine she's been relying on for the rare moments she's able to indulge in a little "me" time. But it's not all pricey serums and creams—Hadid revealed in the video that her routine has always included lots of drugstore finds like Cetaphil's Daily Facial Cleanser ($12) and old-school tricks like covering zits with toothpaste to dry them out overnight. "I always just wanted good products, and I don't think that you have to pay a lot for that," she remarked. Now that her time is presumably more occupied with laying kisses on Khai, her newborn daughter with singer Zayn Malik, we weren't surprised to learn that her skin and makeup routines have been majorly simplified.

In the months since her pregnancy—a time when, Hadid admitted in the video, she used mostly clean and natural products (she called out the skincare brand Oliveda as her go-to)—she said she's transitioned to her winter routine, which consists of thicker moisturizers to support her dry skin, like this Dr. Jart+ Ceramidin Cream.


(Image credit: YouTube)

In terms of makeup, Hadid is all about mixing and matching formulas from cult-favorite brands like Charlotte Tilbury, Maybelline, and Patrick Ta to create soft, dewy looks that give her a hydrated glow without going too oily. But before any of that, she's all about sealing her lips and skin with a Lanolips multiuse ointment to stop any dryness in its tracks. "When you moisturize your lips in the beginning, it can kind of sit on your lips through your routine so that when you get to lipstick at the end, it's sat for a bit," she said before demonstrating how she coats her pout and lightly taps her nose, cheeks, and eyebrows with the stuff.

Aside from tons of expert makeup tips the 25-year-old has picked up backstage at fashion shows and from fellow models like Joan Smalls, another revelation that came from the video was that Hadid got some new ink! While demonstrating how she uses her fingers to apply foundation, the new mom gave viewers a quick glimpse at the dainty tattoo on her inner arm, and the internet quickly identified it as a match to a tattoo her partner Malik also has. The best part? The matching tats reportedly say their daughter Khai's name in Arabic! We're loving this sweet tribute and can't wait to see what other ways the couple plans to commemorate the birth of their daughter. But for now, we'd recommend that Hadid pick up some tattoo care, like Woo Skin Essentials' Gentle Cleansing Soap and After/Care Moisturizer to keep the delicate script looking pristine. (Internet, do your thing and get word to our girl, would you?)


(Image credit: @gigihadid)

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Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.