Danish Denim: The Only Jeans We Want to Wear This Spring 


(Image credit: Ana Kraš; Courtesy of Ganni x Net-a-Porter)

Seemingly overnight, Ganni is one of those brands that acquired an appropriately obsessed audience. Between the influencer love, the understandable price point, and the quality of the pieces themselves, the brand's success has been imminent and is only going up from here. Just today, Ganni launched the one thing previous collections have been missing—denim—and we can't express how ecstatic we are about the news. Not only are the denim pieces Ganni dropped forward and practical, but they are extremely on-trend for spring, and therefore we need every single piece. 

The denim is being packaged as a capsule collection available exclusively on Net-a-Porter, Ganni's website, and in select Ganni stores. To give us a little tease, the brand revealed the pieces during its S/S18 runway show, and we have been inquisitive about the Danish denim ever since.

"We have been wanting to do denim for quite some time, but we respect how much of a science it is. So when the denim geniuses from Magniberg proposed a collaboration through a friend, we jumped at the opportunity to do denim the 'Ganni way,' working with colours, contrasts, and playfulness. Denim is essentially a great counterpoint to our prints and feminine DNA. We are really looking forward to launching this line in a global context with the amazing team at Net-a-Porter," Ditte Reffstrup, creative director of Ganni tells us. 

Well, we're excited too and can't wait to get our hands on the Danish denim collaboration before the rest of the fashion world buys it all up. Shop the full collection below because trust us, if we know Ganni like we think we know Ganni, a sellout of this new drop won't come as a surprise. 


(Image credit: Ana Kraš; Courtesy of Ganni x Net-a-Porter)


(Image credit: Courtesy of Ganni x Net-a-Porter)


(Image credit: Courtesy of Ganni x Net-a-Porter)


(Image credit: Courtesy of Ganni x Net-a-Porter)


(Image credit: Courtesy of Ganni x Net-a-Porter)

Shop the collection:

We know—it's all too good. If you're looking for more spring denim looks, check out fun new ways to wear denim on denim this season. 

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.