Alexa Chung Just Wore the Chic Scandi Coat Trend That's Now All Over London

I don't know about you, but I've been counting down to the start of winter for one reason and one reason only—the official start of coat season. Sure, autumn expectedly brought a drastic drop in temperatures but while we eagerly bundled up in jumpers and coats, it turned out that August and September were better suited to jackets (hello, sweaty commute), and it's only been over the last couple of months that we've really been able to dive into our coat collections.
So, what winter coats have we been investing in this year? Well, the chocolate brown trend has covered everything from slinky party dresses to tailored coats, and as soon as frost appears on the ground we'll never turn down a puffer coat, but there's one style that Brit celebs can't get enough of, and it's all down to one coat in particular.
Lily James wears Filippa K's Tailored Coat in check.
We always say that one stylish spot is noteworthy, two are a coincidence but three is a certified trend, and after we saw Filippa K's tailored maxi coat on Lily James, Alexa Chung and The Crown's Claire Foy we knew we had bestseller in the making on our hands.
Alexa Chung also wears Filippa K's Tailored Coat in grey.
After all, this coat ticks a lot of boxes on the trend front: firstly it's maxi length, it's boxy, oversized fit and of course the trending shade of charcoal grey—so for those looking for a timeless coat that you know you'll wear for years to come, consider this a very strong contender.
Claire Foy was spotted in Filippa K's Tailored Coat in check earlier this year.
SHOP FILIPPA K'S TAILORED COAT
After feeling inspired by Filippa K's Scandi approach to minimalist outerwear, I took a long look into the best long, tailored coats on the market and found some particularly good looking styles that I'm convinced will go with with everything in your wardrobe. Keep scrolling to see my top picks of the best grey wool coats on the market now so you can pick them up before the cold snap hits. Quiet luxury dressing at it's finest.
SHOP GREY TAILORED COATS
A relaxed fit for those who prefer a softer silhouette.
Up Next, Trust Me: These 7 Classic Jackets Will Always Look Great With Jeans

Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content.
In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
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