I'm a Shopping Director, and My Eyes Lit Up When I Saw These 33 New Items

I make a lot of shopping lists every week due to my role as the shopping director here at Who What Wear. While I sometimes focus on items from a specific retailer (my go-to store is Nordstrom) or lean into a particular trend, I thought I’d round up a bunch of pieces that caught my attention recently for you below. My eyes lit up when I spotted the new items coming your way.
Below you’ll uncover my latest edit that runs the gamut. You’ll spot a variety of elevated basics that could be used as the foundational elements in your wardrobe. I naturally also had to include the pretty picks that made me do a double-take (like the Reformation dress above). There are also chic bags and shoes included in the mix. Keep scrolling for more.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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