I'm Dreaming of the French Riviera—These 9 Rich-Looking Zara Buys Understood the Assignment
From linen dresses and embroidered separates to woven bags and elegant sandals, these Zara finds look like they belong in a Saint-Tropez suitcase.
If there's one thing I'm hoping to achieve on my summer holiday this year, it's looking expensive. From the walk to breakfast and lazy afternoons by the pool to sunset dinners and evening drinks, I want every outfit to strike that elusive balance between effortless and polished, the kind that suggests you've simply thrown something on, yet somehow look impeccably put together. Fortunately, Zara's new-in section is making that task remarkably easy.
Think linen dresses finished with elegant halternecks and delicate embroidery, breezy skirts and blouses that look lifted from a Mediterranean wardrobe, and rich-looking accessories that wouldn't look out of place on the Amalfi Coast or the French Riviera. The best part? They work just as well whether you're jetting off to Italy or spending the weekend in Cornwall.
Keep scrolling for the chicest Zara holiday buys worth packing this summer.
Shop The Best Zara New in Buys for June

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.