Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and retailers.
Technically, this is a Mother's Day gift guide, but let's keep it honest: I'd love to purchase a few things for myself too. Historically, I've always gone down the flowers, fragrance, and card route, but this year, I'm switching it up. I love the idea of a summer-themed beach tote filled with all the essentials: a bucket hat, a new swimsuit, and a pair of flip-flops. Or I could curate a matching mommy-and-me set for my friend who just had a baby. No matter what, your gift should be personal and purposeful—a winning combination for the mother figures in your life. These ideas didn't just pop into my head. They came to me while I was scrolling through eight sites: Shopbop, Steve Madden, Banana Republic, Quince, Adidas, Michael Kors, Lilly Pulitzer, and L'Agence. These are brands my mother (and many others) know and love. To see the items I selected from each, keep scrolling.
When I said I wanted to buy some things for myself, I was talking about this entire curation from Shopbop. New swimsuits from Staud, sunnies from Jimmy Fairly, and the cutest polka-dot bucket hat make adorable gifts as we approach summer. Be sure to take a look through the rest of the retailer's new arrivals too.
Footwear may be an unconventional Mother's Day gift, but that's why you should go for it. Steve Madden's latest collection is stocked with the on-trend shoes stylish moms will want to wear this season. Suede mules, raffia flats, and statement flip-flops are just a few of my favorites. Shop them below.
Banana Republic is always a crowd pleaser among the fashion set. Its collection of summer staples, including cotton sweaters and shorts, linen dresses, and cashmere polos, is easy to style all season long. There's no risky purchase here. They're all hits.
My mom's favorite brand is Quince, so I had to include it here. This eco-conscious retailer is known for its quality cashmere, lab-grown jewelry, and selection of beauty products and homeware. These six items were just a small sample of a robust new arrivals page.
Nothing says, "I'm not a regular mom—I'm a cool mom," quite like a pair of Adidas sneakers. Below, you'll find trending, low-profile Tokyo and Japan shoes in brand-new colorways that are fresh on the market. I love the color combinations, like mint green and maroon or chocolate and cream.
One Mother's Day, I gifted my mom a Michael Kors watch that I proceeded to steal from her jewelry box and wear to school on most days. If I purchase any of these new arrivals, I cannot guarantee I won't repeat my ways. I adore the brand's summer collection of raffia totes, jewelry, and of course, wrist watches.
Mother's Day is practically a summer holiday, and there's no better way to kick off this season than with Lilly Pulitzer. This nostalgic brand has the prints, patterns, and silhouettes that have defined this season for generations. Its new arrivals have the sweetest matching outfits, dresses, and knitwear.
For a higher price point, it only makes sense to curate a list of favorites from Saks and L'Agence. This French-inspired brand nails the elevated, everyday aesthetic with its matching sets and button-down tops. It also has chic shoes, belts, and jeans that you can shop here.
