Sponsor Content Created With Jellycat

I Won't Attend a Baby Shower Without This One Gift

Collage of Jellycat Products
(Image credit: Original Illustration by Kennedy Caldwell)

I've officially reached the age where baby shower invitations are starting to replace wedding save-the-dates. I blinked and all my closest friends, family members, and co-workers were starting to have kids—so, of course, I must shop accordingly. It may be hard to believe, but onesies, tiny baby shoes, and adorable characters from Jellycat are starting to excite me more than seasonal fashion trends. Anytime I want to secure the title of "favorite auntie," I show up with a Jellycat in hand. I love these characters almost as much as my nieces and nephews do—they make the perfect gifts for people of all ages. Whether you're looking for a baby shower gift or a birthday present, I'd recommend any of the following items from this joyful brand.

Baby Favorites

For baby showers or first birthdays, it doesn't get sweeter than the following four items. The sunny musical pull, duckling rattle, and customizable soothers or blankets make for thoughtful gifts.

Bags & Charms

This category has taken multiple generations by storm. Gen Z has fully embraced the bag charm trend and incorporated the viral showstoppers from Jellycat into their everyday wardrobes.

Jellycat Classics

You know them, you love them, they're the products that started it all. Jellycat's OG loveables are one-of-a-kind gifts. My niece's 4th birthday is unicorn-themed, and I know just the one I'm getting her.

Natalie Gray Herder
Commerce Editor, Branded Content

Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.