If a French Girl Shopped H&M, Mango and COS's Sales, She'd Go for These 33 Elegant Items
It would probably surprise you how many times I day I say or think the following words: What would a French girl do? I'm a self-confessed Francophile and find always myself inspired by the French woman or Parisian's approach to, well, just about everything! Be it the beauty tools they use or the homeware they decorate their spaces with , I'm constantly looking to my favourite French tastemakers to see how they navigate their daily lives. Why? Because I find them to be so inherently chic.
So, during the course of Black Friday, I thought I'd approach the sales with the same discerning eye the French women I admire would. While I know not all French women subscribe to the classic and elegant aesthetic they've become tethered to, the ones I loyally follow do and, as such, I honed my edit to fit that mood.
Taking to the high street, I scoured the remainder of the Black Friday sales at H&M, COS and Mango to try to find the deals French women with timeless taste would pick up. Below is the 33-piece edit I created of last-chance discounted pieces that i believed would stand the test of time and make for very chic investments, regardless of them being on sale.
With the sales set to end at each brand at different times and the products snapping back up to full price without notice, if you happen to spot something you like and it's still on sale, I suggest you take immediate action. These deals are too good and are far too elegant to hang around for long. Bonne chance! But first, here's everything I know about Black Friday 2025.
What is Black Friday?
Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.
When Is Black Friday 2025?
Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.
When does Black Friday 2025 end?
Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.
What is Cyber Monday?
Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.
When is Cyber Monday?
In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.
24 FRENCH GIRL-INSPIRED SALE PICKS FROM H&M, COS AND MANGO
H&M
French women always prioritise classics and a cream cable-knit jumper is about as classic a winter item as you can get!
Navy pea coats are equally timeless and fantastic for throwing on over jeans in winter and spring.
Tweed and bouclé textures are the French fashion person's secret to looking expensive on a budget.
A sleek silhouette with a refined-looking fabric is something French women will always turn to... even if it does have a very short hemline.
This will look just as good with flat loafers as it does high heels.
Camel trench coats are always a wise investment as they really never date.
Collared knits are a major trend this winter.
Such an easy throw-on and the nip-and-flare silhouette is universally good on everyone.
COS
I can see so many French women wearing this shape of dress to parties this season.
A way to add some colour to your look whilst still looking very classic.
Pair this with corduroy trousers for French-girl flair.
The bag everyone on the Who What Wear team wants to own.
Dress these up with a silk camisole, or wear with a roll-neck knit for everyday styling.
MANGO
Parisians tend to wear low heels when they're navigating the city. Note that these come up small so it's a good idea to size up.
To find a coat this chic on sale (and in the colour of the season, no least) is very rare indeed.
Every wardrobe would benefit from a versatile black dress such as this one (especially at this price).
This type of utilitarian jacket will be trending well into 2025.
French women are just as considerate about their loungewear—this set passes the stylish test.
When French women want to look especially classic, they reach for simple black pumps.
Opening Images: @sylviemus_; @leasy_inparis
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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