If you're a cool fashion girl who loves exciting and unique designs, then you'll likely already be familiar with London-based brand, Damson Madder. A champion of sustainable dressing, each Damson Madder piece fits to flatter with unique details and silhouettes that make every piece feel special.
The brand is celebrating its Los Angeles debut this week with a three-day pop-up in Melrose Hill bringing a slice of Brighton beach life to the west coast—with one of their most exciting new collections for the warm-weather season. Think asymmetric polka-dot print matching sets, bold gingham balloon pants, silky lace-trim shorts, and flowy taffeta tops, not to mention plenty of cool-girl accessories.
Keep scrolling to see and shop the new collection, all the coolest girls on both sides of the Atlantic will be wearing this summer.
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Damson Madder
Alma Cami in Olive Taffeta
A taffeta top with an asymmetric, smocked neckline and pocket? Sign me up.
Damson Madder
Barrel Erika Jean in Stone Wash
The cool pocket back pocket detail makes these feel special.
Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.