No One Does Chic Boho Dressing Like the French Fashion Set—This Is the One Brand They Always Rely On
Over two decades later, Isabel Marant remains a go-to designer amongst the chicest dressers in France. Keep scrolling for an official guide to the best items to invest in from this boho-inspired brand.


If there's one thing that you can rely on in the world of fashion, it's that, like it or not, a trend, style, or aesthetic will always come back around. And one trend that has seen a huge resurgence over the past few years is boho dressing. Characterised by buttery-soft suede, sheer lace fabrications and flowy silhouettes, this artistic aesthetic, which originally made its comeback in the 1970s and then again in the early 2000s, is everywhere at the moment.
And don’t just take it from me. With the aesthetic originating in 18th-century France, the Gallic girls have been championing this free-spirited style of dressing long before the rest of us caught on to its revival. And naturally, they lead the charge of the boho-chic brands that have defined the style over the past few years. And one luxury brand that I keep spotting on my favourite French influencers is Isabel Marant. Founded in 1995, the eponymous brand has been a staple in the wardrobes of the chicest fashion people since its first boutique opened in Paris.
@camillecharriere wearing Isabel Marant.
Known for its intentionally chic and equally 'off-duty' boho approach to dressing, Isabel Marant focuses on easy-to-wear pieces that feel both fresh and able to stand the test of time in your wardrobe. And for autumn 2025 in particular, the brand has a number of both new-in and staple items that will easily slot in your capsule wardrobes, whether you identify as a minimalist or a maximalist.
From classic trench coats to bolder skirt styles, keep scrolling to see my official guide to the best fashion items to invest in from Isabel Marant.
The Best Fashion Items to Buy from Isabel Marant
1. Outerwear
Barn jackets are having a moment.
2. Tops
3. Bottoms
4. Shoes
Boat shoes are going nowhere for autumn/winter 2025.
5. Bags
6. Dresses
7. Accessories

As WWW UK’s editorial assistant, Brittany focuses on creating compelling fashion and beauty content for site. She supports the fashion team on shoots and with styling, and works closely with the Managing Editor on recurring columns and franchises. With a particular passion for fragrance—and a personal collection to match—she has a passion for all things fashion, beauty and lifestyle related.
Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and campaigns for the print magazine as well as filmed and edited weekly video content for the brand’s social media account.
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