These Are the Exact Jeans Stylish Londoners Are Wearing on Repeat Right Now

One thing to know about me is that I love jeans. I've always been more of a trouser person than a dress person, and denim has always been a key part of my wardrobe. However, as many of us know, jeans are a particularly difficult item to buy.
Personally, I spend a long time searching for the elusive "perfect pair" as they range so vastly in cut, fit and sizing from one brand (and even within a brand's offering) to the next, and if you've ever spent time in a fitting room with just jeans, you'll know it's rarely a fun day out. That's why I take one for the team and try them for you—to save you the exhaustion and turmoil of finding a great pair.
I've already tried and tested a whole host of jeans, from high-street favourites like the COS Arch jeans and Marks and Spencer's best pairs to the ultimate affordable jeans round-up, and I regularly consult my Who What Wear UK colleagues for their recommendations to share with you. The latest pair that's seriously impressed me? Free People's We The Free Good Luck Mid-Rise Barrel Jeans (£98).
This recommendation came from Annie, our assistant social media editor. After spotting her wearing them in the office, I knew I'd seen various fashion people in them too, and it turns out that fashion editors and stylish dressers are enamoured with them, so much so that they're a best-selling style for Free People, and for good reason. Whilst straight-leg styles are eternal and wide-leg cuts continue to rise, the fashion crowd has turned to a more striking shape—the barrel-leg. And I predict this will continue to be a favourite style throughout 2025.
Often referred to as horseshoe jeans, this style takes on a dramatic shape that sees a regular-fit waist balloon into a wide-leg shape and then taper at the hem, and like most of Free People's best pieces, they come in 21(!) washes, from various blues to bold colours. The fit is mid-rise, but of course, you can size up if you prefer a low-waist moment. Speaking of size, they're offered in waist sizes 24–35. Before I saw them, I had been eyeing up a pair from Citizens of Humanity, but at £88-£98, these are far more affordable.
As you can see, this is a pair that can easily be dressed up or down as you please. Take inspiration from Siân Eastment-Williams (pictured above) for a colourful daytime look, or mute your tones like Sinéad Gannon (second-top image) for more of an evening feel.
Keep scrolling to shop the Free People We The Free Good Luck Barrel Jeans.
SHOP FREE PEOPLE'S WE THE FREE GOOD LUCK BARREL JEANS:
Freshen up your winter outfits by swapping in cream jeans.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
-
My Mom Is in Her 50s and Asked Me for Fashion Advice—8 Chic Nordstrom Outfits I Put Together for Her Under $425
Outdated prints and "ugly" shoes included.
-
No, Really—This Denim Color Is Easier to Style Than Blue *and* Black Jeans
And everyone with taste is wearing it with loafers for fall.
-
From Sweden to London: The Surprising Jeans Color European Fashion People Are Reaching for This Fall
Here's how to pull it off.
-
It's Controversial (I Know), But Frequent Fashion Flyers Swear By This Jeans Outfit for Long Flights
It involves an elegant leather coat and chic luggage.
-
Skip the Flats—Cindy Crawford's L.A. Denim Trend Looks Better With Heels
Spotted in West Hollywood.
-
These FP New Arrivals Are a Fashion Person's Fall Dream—34 Items You'll See in the NYC Streets
The ultimate shopping temptation.
-
Fashionable People Would Like These Fall Trends From Amazon's October Prime Day
See the affordable yet chic finds.
-
Just so You Know, These Are the Cult-Favorite Hailey Bieber–Approved Jeans Every Celeb Is Wearing
Spotted on Kendall Jenner and Dakota Johnson, too.