Dakota Johnson Wore the Designer It Bag No One Can Get Their Hands On

dakota johnson

(Image credit: Getty Images)

Variety is the spice of life, so I believe a high-low mix is essential for any wardrobe. There's a time and a place for saving and for splurging, and this particular story is firmly in the latter category. Dakota Johnson was just photographed in Rome, Italy, with an extremely covetable designer accessory on her arm: the Gucci GG Soft Small Top Handle Bag ($4800), which is not available to purchase online—the brand simply directs you to its in-store sales associates for further inquiries. This exclusivity is bound to drive demand up, and now that an A-lister has been spotted wearing it, I imagine the bag will be even harder to find.

In true Dakota Johnson fashion, she styled the bag with an effortlessly laid-back outfit. Specifically, she wore a New York Mets baseball cap, Gucci pants and sunglasses, and Adidas sneakers. Scroll down to see her newest Italian vacation outfit and shop other Gucci accessories you can buy in the same color.

dakota johnson wearing a gucci bag

(Image credit: Backgrid)

On Dakota Johnson: Gucci GG Soft Small Top Handle Bag ($4800), pants, and sunglasses; Adidas sneakers

You'll have to try your luck in-store to find Dakota Johnson's bag, as it's not available online.

Shop Other Accessories in the Same Color

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.