31 New H&M Finds That Will Sell Out by October 1

last updated 22 September 2024

a model wearing H&M jeans and a black boho blouse — Pictured: H&M Baggy Regular Jeans ($30)

I can't explain it, but when I know a fashion find will become popular, I just know. Call it intuition or a sixth sense, but I've got a gut instinct with these kinds of things, and not to brag, but I've always been right.

Since H&M just dropped a bunch of fresh fall items, I spent an afternoon browsing the retailer's new arrivals and decided my favorite pieces were too good not to share. Between a Chloé-esque dress and fresh barrel-leg jeans, I'm betting the 31 buys below will hardly be in stock by the time October rolls around. So, now that you're armed with this knowledge, I suggest you shop accordingly.

H&M

Maxi Trench Coat

This trench isn't like the others.

H&M

Knot-Detail Waist Belt

Isabel Marant energy on an H&M budget.

H&M

Baggy Regular Jeans

If you told me these jeans were 10 times the price, I'd believe you.

H&M

Tie-Neck Chiffon Blouse

New Chloé, who?

H&M

Narrow Belt

I own this belt and can confirm it looks even more premium in person.

H&M

Oversized Mohair-Blend Sweater

I love when pieces are as chic as they are easy to wear.

H&M

Distressed-Look Shoulder-Pad Jacket

It's always a good time to be thinking about leather jackets.

H&M

Gathered Off-the-Shoulder Bodysuit

An elegant silhouette.

H&M

Heeled Mules

These look like runway Bottega to me.

H&M

Tailored Capri Trousers

Calling all capri-pant people.

H&M

Shoulder Bag

Practical and chic.

H&M

Loafers

The loafers of the moment.

H&M

Barrel High Jeans

The denim trend everyone and their mother is buying.

H&M

Boat-Neck Top

For that immediate polish.

H&M

Short Fine-Knit Cardigan

H&M's sweaters always look so expensive. Especially this one.

H&M

Dressy Pencil Skirt

Love this shape and hue.

H&M

Coated Shoulder Bag

Looks like luxury to me.

H&M

Cotton Mini Skirt

Leopard print is set to be huge this fall.

H&M

Jacket

This texture, though.

H&M

Coated Skirt

A+ shape.

H&M

Oversized Shirt

Need three of these in my closet.

H&M

Oversized Mohair-Blend Sweater

Really good sweaters already trickling in.

H&M

Creased Jeans

These are way chicer than most jeans.

H&M

Bouclé Jacket Dress

This would be great for the office.

H&M

Mary Jane Flats

Instant French-woman energy.

H&M

Trench-Look Jacket

Love the neck detail drama.

H&M

Crinkled Satin Maxi Skirt

Timeless item with a forward feel.

H&M

Structured Twill Jacket

This whole look.

H&M

Rib-Knit Bandeau Dress

This will always prove to be useful.

H&M

Twill Jacket

A great throw-on piece.

H&M

Wide-Leg Pants

Chic.

This post was published at an earlier date and has since been updated.

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Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.