31 New H&M Finds That Will Sell Out by October 1

last updated 22 September 2024

a model wearing H&M jeans and a black boho blouse — Pictured: H&M Baggy Regular Jeans ($30)

I can't explain it, but when I know a fashion find will become popular, I just know. Call it intuition or a sixth sense, but I've got a gut instinct with these kinds of things, and not to brag, but I've always been right.

Since H&M just dropped a bunch of fresh fall items, I spent an afternoon browsing the retailer's new arrivals and decided my favorite pieces were too good not to share. Between a Chloé-esque dress and fresh barrel-leg jeans, I'm betting the 31 buys below will hardly be in stock by the time October rolls around. So, now that you're armed with this knowledge, I suggest you shop accordingly.

H&M

Maxi Trench Coat

This trench isn't like the others.

H&M

Knot-Detail Waist Belt

Isabel Marant energy on an H&M budget.

H&M

Baggy Regular Jeans

If you told me these jeans were 10 times the price, I'd believe you.

H&M

Tie-Neck Chiffon Blouse

New Chloé, who?

H&M

Narrow Belt

I own this belt and can confirm it looks even more premium in person.

H&M

Oversized Mohair-Blend Sweater

I love when pieces are as chic as they are easy to wear.

H&M

Distressed-Look Shoulder-Pad Jacket

It's always a good time to be thinking about leather jackets.

H&M

Gathered Off-the-Shoulder Bodysuit

An elegant silhouette.

H&M

Heeled Mules

These look like runway Bottega to me.

H&M

Tailored Capri Trousers

Calling all capri-pant people.

H&M

Shoulder Bag

Practical and chic.

H&M

Loafers

The loafers of the moment.

H&M

Barrel High Jeans

The denim trend everyone and their mother is buying.

H&M

Boat-Neck Top

For that immediate polish.

H&M

Short Fine-Knit Cardigan

H&M's sweaters always look so expensive. Especially this one.

H&M

Dressy Pencil Skirt

Love this shape and hue.

H&M

Coated Shoulder Bag

Looks like luxury to me.

H&M

Cotton Mini Skirt

Leopard print is set to be huge this fall.

H&M

Jacket

This texture, though.

H&M

Coated Skirt

A+ shape.

H&M

Oversized Shirt

Need three of these in my closet.

H&M

Oversized Mohair-Blend Sweater

Really good sweaters already trickling in.

H&M

Creased Jeans

These are way chicer than most jeans.

H&M

Bouclé Jacket Dress

This would be great for the office.

H&M

Mary Jane Flats

Instant French-woman energy.

H&M

Trench-Look Jacket

Love the neck detail drama.

H&M

Crinkled Satin Maxi Skirt

Timeless item with a forward feel.

H&M

Structured Twill Jacket

This whole look.

H&M

Rib-Knit Bandeau Dress

This will always prove to be useful.

H&M

Twill Jacket

A great throw-on piece.

H&M

Wide-Leg Pants

Chic.

This post was published at an earlier date and has since been updated.

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Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.