36 Chic, Affordable H&M Items That Look Designer

published 31 January 2025

Confession time: I might have broken my no-buy rule for January. Yes, I promised myself I wouldn't splurge this month, but honestly, how could I resist when H&M's latest drop was full of pieces that looked like they came straight off the runway? Over the last few months, I've picked up on the retailer's newfound design team that's been making swoon-worthy pieces and jaw-dropping styling choices that end up making the brand's $10 T-shirts feel like they're actually worth $100.

From sleek, tailored blazers to simple, elevated basics, I couldn't help myself. I tried (I really did) to stick to my goal of not shopping, but H&M's affordable pieces had me second-guessing my self-control. There's also a slew of suede pieces and ultra-trendy footwear, which, naturally, made my credit card suffer this month. Oops!

Below, shop the best under-$100 winter H&M items I instantly added to my cart. Some are already en route to me. If you buy everything on this list, don't say I didn't warn you!

H&M

Napped A-Line Skirt

Whoever is in charge of H&M's design right now seriously needs a raise. This entire look is runway ready.

H&M

Shoulder Bag

No joke, I had to send this bag to our Who What Wear editor chat. If you know, you know.

H&M

Coated Pencil Skirt

Okay, H&M, I see you!

H&M

Fine-Knit V-Neck Sweater

A cozy gray V-Neck sweater is the go-to item of my forever fashion muse, Miuccia Prada.

H&M

Pointed T-Strap Pumps

These look nearly identical to the designer pair I was looking at that costs nearly $700.

H&M

Twill Pea Coat

You can do no wrong with this classic coat.

H&M

Double Hoop Earrings

Don't sleep on H&M's jewelry section!

H&M

Mini Skirt

Starting off strong with this impeccable suede miniskirt.

H&M

Wide-Leg Dress Pants

The narrow waistband on these dress pants makes them feel a bit more trendy and fashion-forward than the others in my closet.

H&M

Studded Scarf

I didn't even wait for you to finish reading this sentence—I already hit the checkout button on this scarf.

H&M

Leather Pumps

You heard it here first—rounded-toe heels will be everywhere in 2025.

H&M

Long Suit Vest

Nothing quite captures my attention like a well-made vest.

H&M

Shoulder Bag

Khaite vibes on an H&M budget.

H&M

Loose-Fit Cardigan

An oldie but a classic.

H&M

Bleecker High Rise Wide Leg Jeans

The deep indigo wash on this pair of jeans is calling my name.

H&M

Napped Jacket

This chocolate-brown suede is simply delicious.

H&M

Double-Breasted Trenchcoat

I approached this trench coat with nothing but respect.

H&M

Chunky Dome Earrings

For the friend who's always losing their silver hoops.

H&M

Twill Pencil Skirt

H&M

Belted Dress

Okay, this looks rich.

H&M

Napped Loafers

They're giving "ladies who lunch" in a good way.

H&M

Heeled Mules

Into it!

H&M

Cowboy Boots

Khaite is calling…

H&M

Loose-Fit Blazer

Everyone needs a good blazer in their closet.

H&M

Bootcut Pants

I thought I was done with bootcut silhouettes until I saw these expensive-looking pants.

H&M

Bouclé Dress

One word: chiiiiiiiiiiiicccccc.

H&M

Tie-Belt Twill Jacket

This cropped trench is a modern take on the age-old coat.

H&M

Fine-Knit Sweater

J'adore.

H&M

Denim Shirt

A Canadian tuxedo is always a good idea.

H&M

Leather Driving Loafers

Boat shoes have been having a moment lately, and honestly, I'm here for it.

H&M

Blue Light Eyeglasses

It girl coded!

H&M

Satin Skirt With Drawstring

I'm clearly obsessed with everything H&M is releasing this winter because I added this slip skirt to my cart too.

H&M

Rib-Knit Top

Cozy and chic, what more could you ask for?

H&M

Boat-Neck Microfiber Top

A classic.

H&M

Denim Jacket

I'm ditching denim trucker jackets in 2025 for slim, sleek denim zip-up jackets.

H&M

Napped Shirt

I'll leave you with this swoon-worthy suede shacket.

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Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.