Confession time: I might have broken my no-buy rule for January. Yes, I promised myself I wouldn't splurge this month, but honestly, how could I resist when H&M's latest drop was full of pieces that looked like they came straight off the runway? Over the last few months, I've picked up on the retailer's newfound design team that's been making swoon-worthy pieces and jaw-dropping styling choices that end up making the brand's $10 T-shirts feel like they're actually worth $100.
From sleek, tailored blazers to simple, elevated basics, I couldn't help myself. I tried (I really did) to stick to my goal of not shopping, but H&M's affordable pieces had me second-guessing my self-control. There's also a slew of suede pieces and ultra-trendy footwear, which, naturally, made my credit card suffer this month. Oops!
Below, shop the best under-$100 winter H&M items I instantly added to my cart. Some are already en route to me. If you buy everything on this list, don't say I didn't warn you!
Whoever is in charge of H&M's design right now seriously needs a raise. This entire look is runway ready.
No joke, I had to send this bag to our Who What Wear editor chat. If you know, you know.
Okay, H&M, I see you!
A cozy gray V-Neck sweater is the go-to item of my forever fashion muse, Miuccia Prada.
These look nearly identical to the designer pair I was looking at that costs nearly $700.
You can do no wrong with this classic coat.
Don't sleep on H&M's jewelry section!
Starting off strong with this impeccable suede miniskirt.
The narrow waistband on these dress pants makes them feel a bit more trendy and fashion-forward than the others in my closet.
I didn't even wait for you to finish reading this sentence—I already hit the checkout button on this scarf.
You heard it here first—rounded-toe heels will be everywhere in 2025.
Nothing quite captures my attention like a well-made vest.
Khaite vibes on an H&M budget.
An oldie but a classic.
The deep indigo wash on this pair of jeans is calling my name.
This chocolate-brown suede is simply delicious.
I approached this trench coat with nothing but respect.
For the friend who's always losing their silver hoops.
Okay, this looks rich.
They're giving "ladies who lunch" in a good way.
Into it!
Khaite is calling…
Everyone needs a good blazer in their closet.
I thought I was done with bootcut silhouettes until I saw these expensive-looking pants.
One word: chiiiiiiiiiiiicccccc.
This cropped trench is a modern take on the age-old coat.
J'adore.
A Canadian tuxedo is always a good idea.
Boat shoes have been having a moment lately, and honestly, I'm here for it.
It girl coded!
I'm clearly obsessed with everything H&M is releasing this winter because I added this slip skirt to my cart too.
Cozy and chic, what more could you ask for?
A classic.
I'm ditching denim trucker jackets in 2025 for slim, sleek denim zip-up jackets.
I'll leave you with this swoon-worthy suede shacket.
-
I'm a Creative Director—5 Sweater Trends I'm Buying in 2025 and 5 I'm SkippingCaroline Belhumeur knows best.
-
Here's the Comfy Yet Incredibly Chic Boot Style Fashion People Are Already Wearing on RepeatThese make any outfit look more expensive.
-
I Asked Our Editors How They Stay Warm During NYC Winters—Here's What They Told MeCold-weather clothing.
-
Sorry, Navy, Black, and Brown—This Coat Color Trend Looks Way Richer Than All of You (Combined)Meet the winter hero item that instantly makes outfits look expensive.
-
If You Need a New Winter Coat That Doesn't Look Frumpy, I Found 31 Chic OptionsWarm and chic.
-
H&M's Highly Anticipated Glenn Martens Collaboration Is Finally Here—Shop Before It Sells OutInspired by Y/Project.
-
Here Are the Sweaters You Should Be Shopping at Zara, H&M, and COSThe only sweater guide you need this season.
-
These Under-$80 H&M Items Are Giving Elevated Countryside ChicExpensive-looking finds ahead.
