I'm a Fashion Editor and Think These 22 Under-$70 Buys Have Sellout Potential

Consider it a by-product of being a fashion editor, but over the years, I've developed a pretty good sense of whether something will sell out. If you're not hip to figuring it out yet, there are a few ways I can usually tell. Sometimes, the brand is so incredibly in demand that everything sells like hotcakes, or sometimes, the pieces are so good for the price that everyone can't stop talking about them. The next crop of finds I predict won't be on the shelf for long belongs to none other than our in-house collection from Target.

I've been able to try on a number of pieces from the latest fall drop, and trust me—there's serious sellout potential. For one, the knits are sumptuous and warm. It's to the point that I never want to take them off, even while doing tasks around the house. The outerwear and faux-leather pieces also look deceptively expensive, and they've replaced a few of my designer versions as my everyday pieces. Basically, this drop has all the makings of a collection bound to sell out, so I thought I'd share the secret before it's gone. Oh, and everything below is under $70. Keep scrolling to get a head start before everyone else.


(Image credit: @courtneecrews)


(Image credit: @nataliemirchuk)


(Image credit: @rachelnosco)


(Image credit: @katarinabrunette)


(Image credit: @jen_wonders)


(Image credit: @aniyahmorinia)


(Image credit: @fashionwithjazz)

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Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.