Testing out a brand-new makeup product comes with its perks—the thrill of introducing something fresh to your everyday routine, the ability to chit-chat among your beauty-obsessed friends about the latest market finds, and all the thrills that come from adding a current product with pretty packaging and even prettier results to your collection. However, it's a smart approach to also stock your beauty shelf with tried-and-true products you can turn to day after day—an approach that fashion girls have been practicing as long as we can remember.
Of course, it's always smart to begin with a fresh canvas (click for more skincare product suggestions), but once your face is clean and you're ready to apply your favorite makeup buys, the roundup below might serve as a good jumping-off point. From the secret behind full, bushy brows to the go-to red lipstick you should already have to the best way to make your cheekbones pop. Scroll down for 12 makeup buys every fashion girls uses on repeat.