There's nothing complicated about this story. Simply put, I've been a Who What Wear editor for about four years, and I couldn't begin to tell you how many stories I've written in that time, but I'm positive it's somewhere in the thousands. That means the number of shoppable pieces I've put in stories in that time is somewhere in the tens of thousands. I love finding new brands and trends to present to you, our loyal readers, but there are also certain pieces that are timeless and brands that do certain categories so well that I keep going back to them. Not only that, but after putting this roundup together, I realized that I now even own every one of these pieces except for one (Note to self: Get an Away suitcase). That's how good they are.
Read on to shop the pieces that I'm fond enough of to constantly include in stories and buy for myself and to find out what makes them so, well, magical.
Staud Bags
Staud is constantly releasing the latest and greatest affordable It bags, and I wish I had a dollar for every time I got compliments on my quirky-cool bags by the brand.
Re/Done Jeans and T-Shirts
It's just a fact that Re/Done makes the coolest jeans on the planet. They're a worthy investment, in my opinion.Available in sizes 24 to 29.
Re/Done is also responsible for the softest, coolest-fitting tees in an array of solid shades and graphics.Available in sizes XS to L.
Reformation Dresses
It goes without saying but there are few occasions that Reformation doesn't make a perfect dress for. Available in sizes 0 to 12.
Le Specs Sunglasses
Le Specs's array of affordable sunglasses (that everyone always wants) will make your wardrobe better.
Solid and Striped Swimsuits
I try to diversify my swimsuit collection, but Solid & Striped keeps getting better and better.Available in sizes XS to L.
Madewell Shorts
I'm a big fan of Madewell's denim shorts because they come in modest lengths with modest price tags to match. Win-win.Available in sizes 23 to 32.
Pixie Market Tops
Pixie Market is constantly releasing perfect tops that are just trendy enough. (And many are under $100.)Available in size S.
Gucci Loafers
While pricey, I fully believe that Gucci loafers are worth every penny. They're timeless and will instantly become the most comfortable shoes you own.
Natori Bras
Natori bras have countless five-star reviews on Amazon and Nordstrom. They're both functional and pretty, and I highly recommend trying them for yourself.Available in sizes 32B to 36DDD.
Levi's Trucker Jackets
I own seven denim jackets, and the Levi's trucker denim jacket is the one I wear the most (by far).Available in sizes 1X to 3X.
Anna Sheffield Jewelry
Feel free to call me biased (my engagement and wedding rings are by Anna Sheffield), but she makes the coolest fine jewelry around.
Champion Sweatshirts
Whenever I have a need for a sweatshirt in a story, my go-to is Champion. The brand never fails to deliver cool sweats.Available in sizes XS to XL.
Everlane Shoes
People love Everlane shoes. The quality is high and the prices are reasonable. What more do you need?
Zara Blazers
Okay, I put a lot of Zara pieces in stories (can you blame me?), but whenever I need a blazer to add, I go straight to Zara and it always delivers.Available in sizes XS to XXL.
Iro Leather Jackets
Iro leather jackets are pricey, but if you're looking for a timeless one that's buttery soft and offers a perfect fit, I highly recommend saving up.Available in sizes 34 to 44.
Hanky Panky Underwear
Trust Me—Hanky Panky is the ultimate purveyor of comfortable, pretty underwear. Available in plus size. Shop regular size here.
Christy Dawn Dresses
Christy Dawn releases new dresses (made with deadstock fabric) multiple times a week. You'll want them all.Available in sizes XS to XL.
Everyone raves about Away luggage, and it looks so stylish, making it the perfect fit for travel story inclusions.
Alo Leggings
I don't know that I've ever written a legging story without including at least one pair from Alo. The brand has started more legging trends than I can even name over the years.
Available in XXS to XL.
Acne Studios' Jensen boots have been my favorite ankle boots for years. They're the coolest version of walkable Chelsea boots I've come across.
Next up, shop the affordable fall shoes I'm buying before everyone else.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025Everything is under $100.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025She had me at under-$100 Uggs and Levi's.
-
The New Elite Way to Shop Is Off the Grid and Invite OnlyIf you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the PartEffortless and elevated is the goal.
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish ListIt-girl fall has arrived.
-
The Refined Edit: 32 Luxury Finds on Sale at SaksStarting at just $58.
-
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else DoesRun, don't walk.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
