I Wear Jeans at Least 4 Times a Week, and These Brands Are Game Changers


(Image credit: @hoskelsa)

I've said it before, I'll say it again: I love a good pair of jeans. They're my go-tos for my office day, for a happy hour, a brunch, a meeting, and sometimes even a first date. But with so many denim brands popping up left and right, it can be overwhelming when you're on the hunt for your perfect pair of jeans (especially when you want a high-quality pair that you know will last for years to come). As a denim lover and editor, I've tried and tested almost every denim brand you can think of. Some were misses, but let's focus on the hits. I've rounded up six denim brands that I give my stamp of approval. Keep scrolling to see which six denim brands I swear by.


This model-and–It girl–loved denim brand has been at the top of the jeans game for years now and I have to say that I get the hype. Known for its comfortable, stretchy fabrics and incredibly flattering shape and silhouette Mother jeans are like my denim secret weapon. The brand is based in Los Angeles and has a '70s California vibe that I love. It carries a wide range of styles and washes, making finding your perfect pair that much easier. 

Shop Mother jeans:


It doesn't get more American than a pair of Levi's jeans. Its iconic back pocket stitching and leather logo have been worn and loved by celebrities, fashion people, and dads alike. They're maybe the only common item in Kendall Jenner's closet and also my dad's. There are so many things to love about Levi's, but let's start with the price. Many of my favorite styles are under $100 and you know you'll wear and love them for years to come. Plus they quite literally look good on everyone. 

Shop Levi's jeans:

Nili Lotan 

Nili Lotan herself deems a good pair of jeans a wardrobe staple, even saying her uniform is "anything with jeans." Which you can see in her line of denim. These are jeans clearly made by someone who wants to live in their denim. The fabrics are soft yet durable, so they're comfortable, but you can tell they're going to last forever. I'm currently obsessed with its trouser jeans, which I know are hanging in the closet of some chic New York city woman as we speak. 

Shop Nili Lotan jeans:


I hate to pick favorites with my jeans, but there is a special place in my heart for a pair of Frame jeans. Also if you're going for the "rich mom" look, you're going to want to add a pair of these to your shopping list. When you step into a pair of jeans from this brand, you really feel like you're wearing quality denim (my favorite part). It's safe to say I have a pep in my step when wearing a pair of Frame jeans. 


The ultimate pair of jeans for the quiet-luxury crowd. The always-sold-out Khatie jeans are a bit on the pricey side, but they are so worth it. When you think about how long you'll have them and how many times you'll wear them, they pay for themselves (or at least that's what I'm telling myself). The internet seems particularly obsessed with the brand's Danielle jeans. While I haven't tried them, I have tried the Vivian style and wearing those was definitely a luxury denim experience. 

AG Denim

AG jeans are what I call "old faithfuls." They never let me down. The brand always has a wash I need, plus they fit like a dream. I'm always getting complimented when I'm wearing a pair of AG jeans. With an emphasis on sustainability, this classic California denim brand never fails me. 

Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.