I recently caught up with one of my dear friends over Zoom. Given my role as a fashion editor, our conversations often end with her asking questions about what trends matter for the season and what’s ultimately worth buying if she is in the mood to shop. So I told her I’d scroll through a range of sites during my market research to bring her a list of all the items I’m loving at the moment. Specifically, I focused on those chic fall items that just so happen to be under $100.
I ended up saving 29 items in total. And while I clearly wasn’t encouraging her to buy the entire assortment, I thought there was bound to be an item or two she’d love from the edit. I thought you may be interested in well, so I’m showcasing said shopping list for you below. Keep scrolling to uncover a smattering of fall items, including A+ denim cuts, comfy sweaters, and chic blazers. Hey, you just may find one of your new go-to staples.
The lettuce-edge detail is quite chic.
Such a cute dress to wear with sneakers.
This story was originally published at an earlier date and has been updated. Next, check out the fall items worth owning if you wear leggings and skinny jeans.
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.