You Can Soon Shop Directly From Facebook
It seems every social network is adding shopping to their list of functions. Up next? Facebook. As Harper's Bazaar pointed out from a report on BuzzFeed, Facebook is developing an integrated shopping function. Currently being tested on a small group of users, this new feature will allow brands to host a product selection directly from their Facebook pages.
Check out a mock of what this service will look like on mobile above. As you can see, the shoppable section will appear at the top of a brand's Timeline. Retailers will then have the option of allowing consumers to purchase products directly from the page using an integrated checkout system, or directing them to their own website to purchase.
So interesting. What do you think? Would you shop directly from Facebook? Let us know your thoughts in the comments below. And if you're in the mood for a little shopping right now, check out these gorgeous summer dresses under $100.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
Looking Chic This November Means Owning These 10 ItemsBring on the compliments.
-
Yes, Affordable Cashmere Lounge Sets Do Exist—These Are the 17 Best OnesThese will sell out fast.
-
Here's the Comfy Yet Incredibly Chic Boot Style Fashion People Are Already Wearing on RepeatThese make any outfit look more expensive.
-
This Is the Chic Bag Trend Fashion People Swear By Right NowBring on the compliments!
-
These 25 Chic Sweaters From Mango Will Be the Guaranteed Stars of Your Fall and Winter Highlight ReelShop them before they sell out.
-
The 35 Most-Wanted Luxury Buys of Fall 2025, PeriodThe It heels, celebrity-approved handbags, and statement outerwear pieces that are defining the season.
-
These 29 Free People Finds Will Sell Out by November 15Everything we're eyeing (and buying).
-
My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RNThey're ageless, timeless, and modern.
