I'm a 30-Year-Old Fashion Editor Who Loves Looking Rich—30 New Fall Finds I Need


(Image credit: @laurenegg)

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.

It's almost fall, and I am on the hunt for the best new arrivals on the market to start building my seasonal wardrobe. For the most part, I've got the basics covered, so I am looking for a few unique pieces to add to my closet, including statement jackets, luxe sweaters, and shoes that could make even the simplest of outfits feel special. 

I am also looking to make sure my overall aesthetic looks, well, rich. As a 30-year-old fashion editor, I have trained my eye to find pieces that look high-end whether they are designer or not, and today, I am here to share with you the 30 new fall items I have on my radar that fit that exact criteria. 

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.