I'm a 30-Year-Old Fashion Editor Who Loves Looking Rich—30 New Fall Finds I Need

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.
It's almost fall, and I am on the hunt for the best new arrivals on the market to start building my seasonal wardrobe. For the most part, I've got the basics covered, so I am looking for a few unique pieces to add to my closet, including statement jackets, luxe sweaters, and shoes that could make even the simplest of outfits feel special.
I am also looking to make sure my overall aesthetic looks, well, rich. As a 30-year-old fashion editor, I have trained my eye to find pieces that look high-end whether they are designer or not, and today, I am here to share with you the 30 new fall items I have on my radar that fit that exact criteria.
ACNE Studios coats are always worth the investment.
Copying this exact outfit as soon as fall hits.
Good prints are hard to find, but this one is perfectly elevated.

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
All the Chicest Mother's Day Gift Ideas Every Mom Will Cherish
From pretty perfume to suede sneakers.
-
These 31 Anti-Trend Basics Are Quickly Becoming the Foundation of My 2025 Wardrobe
Take note.
-
30 Niche Things I Find Utterly Chic—Fashion, Beauty, and Home Edition
Just some elevated finds I can't stop dreaming about.
-
My Official Spring Beauty, Fashion, and Wellness Wish List—39 Finds Worth Saving Up For
Yes, my shopping list is long.
-
The Category Is Fall 2025 Runways, and the Budget Is $350—30 Finds That Fit the Bill
I'm getting ahead of the curve.
-
My Friends Call Me a Psychic—30 Fashion and Beauty Items I Predict Will Go Viral This Year
I'm never wrong.
-
My Word of 2025 Is "Sophisticated," and These 34 Pieces Are the Definition
Think structured bags, hourglass shapes, and classic tailoring.
-
Treating Yourself? What to Buy From the New Designer Collections Before They Sell Out
I'm kind of a pro at this.