Hurry! Everlane's Brand New Striped Shirts Are Already Selling Out

Yesterday, Everlane launched its newest shirt, the Breton stripe, along with a charming campaign just in time for Valentine’s Day. For the shoot, the brand passed on models and instead photographed five real-life, NYC-based couples in their matching shirts. After seeing the photos, combined with the fact that the covet-worthy shirts cap out at under $50, it’s no surprise that there's already a waitlist for the Grey/Black style!

Scroll through to see the shots, the shirts, and to shop the last Breton stripe while it’s still in stock!

Emmett & Sandra

Caroline & Michael

Daphne & Pali

Kelsey & Alex

Thomas & Alexandra

Everlane

Women’s Heavyweight Tee

Everlane Women’s Heavyweight Tee ($45) in Grey/Cream

Everlane

Women’s Heavyweight Tee

Everlane Women’s Heavyweight Tee ($45) in Grey/BlackWhat do you think of the brand’s decision to use real couples instead of models? Sound off in the comments!

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Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.