Bows, Ballet Flats, Rosettes—I Just Found the Prettiest Buys of Winter

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(Image credit: @emilisindlev; @emmaleger; @emmanuellek_)

Every time I open my Instagram lately, I am bombarded with one winter trend more than any of the others. It seems winter 2023 is all about dainty, pretty detailing. Of course, there are still elements of the winter trends we see cycle through every year: velvet fabrics, sparkly pieces for the holidays, and lots of cashmere. But this holiday season, influencers, fashion people, and celebrities alike are all going down a much prettier path. Bow motifs, satin fabrics, ballet flats, and rosettes (to name a few) are dominating my Instagram feed and TikTok For You page.

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(Image credit: @hoskelsa)

From adding a bow hair accessory to your look to reaching for a knit in bubblegum pink to swapping your regular flat sneakers for dainty ballet flats, there are so many things you can do to up the pretty factor in your outfit. Certain brands have this pretty factor built into their brand DNA—including Sandy Liang, For Love & Lemons, and Reformation—making them the perfect places to start when looking to give this trend a try. But it's not just them. Other brands that you wouldn't normally think of have gotten on board with all things pretty, such as J.Crew and Zara.

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(Image credit: @emmanuellek_)

I, for one, love this trend and plan to fully embrace all of the pretty things I can get my hands on. While on the hunt for pretty things to add to my own closet, I found 36 picks that were way too good not to share. Keep scrolling to see which 36 pretty picks I'm eyeing for this holiday season. 

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(Image credit: @emilisindlev )

Shop pretty buys for winter:

Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.