A Sale Is the Perfect Excuse to Shop a Season Ahead—29 Fall Buys in My Cart

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(Image credit: @sofiamcoelho)

I am always shopping, so when it comes to sale season, I get very strategic. Now that we've reached the peak of summer, I'm starting to daydream about the fall trends that I know will be huge in just a few months. Shopping a season ahead sometimes feels counterintuitive if you're still planning your outfits for this weekend, but hear me out. Trying to buy into all of your favorite trends will hit you at a hefty price if you wait until September. If you're smart like me, you're going to start shopping for fall now.

I've scoured the best sales of the season to warm up my fall wardrobe, and one that can't be skipped over is Amazon Prime Day. While many people I know will be using this as an excuse to score a new television or household gadget, I have my eyes on the prize—fall fashion buys. After hours of scrolling, I loaded up my cart, and I have to share these 29 finds with you.

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Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.