I Just Tried This TikTok-Viral BB Cream and I'm Never Looking Back

With so many new beauty products landing on the Who What Wear UK beauty desk each week, it takes something truly special to stand out. Honestly, you should see our post room. It's inundated with new launches, and myself and our other editors are tough to please.

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(Image credit: @eleanorvousden for Who What Wear UK)

However, when Dr. Jart+'s BB Premium Beauty Balm arrived with us, every single editor on our team was instantly impressed. We've already covered it as one of the best BB creams and tinted moisturisers, but seeing as it's recently been taking off on TikTok (with a cool 14.3 million views and counting, FYI) I decided it was high time we shared just how much we love this BB cream with an honest review. 

Dr Jart+ BB Premium Beauty Balm Review

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(Image credit: @eleanorvousden for Who What Wear UK)

On the day of writing this story my skin certainly put this BB cream to the test, with a fresh outbreak of hormonal acne, redness and some stubborn acne scarring. However, I'm reassured that the BB formula also contains niacinamide (a great ingredient for acne and calming the skin barrier) and glycerin to hydrate. It's like a first-aid plaster for your skin when your complexion isn't playing ball and you need both coverage and a little extra skin support. Whilst it also offers a bonus SPF 50, I decided to layer this over a dedicated SPF to ensure thorough UVA and UVB protection.

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(Image credit: @eleanorvousden for Who What Wear UK)

The formula itself is a dream to apply. It has a creamy and cushiony consistency that blends easily with your fingertips or a makeup brush. I'll admit that the first time I used this, I was a little hesitant. As the BB cream comes in just four shades to choose from, I was initially worried that I wouldn't get a good match.

But miraculously, this does indeed adapt to your skin tone as you buff it in. As you warm it into the skin, you see it transform and almost disappear—Dr. Jart+ has conjured some seriously makeup sorcery here, as I'm always sceptical of colour-adaptive makeup.

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(Image credit: @eleanorvousden for Who What Wear UK)

As you can see from the above gif, I've applied it on the right-hand side of my face, and I think it did a great job at covering my redness, gliding over my fresh breakouts without highlighting them. It has a plumping, cushioning effect which also makes my skin texture more uniform.

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(Image credit: @eleanorvousden for Who What Wear UK)

As for the finish, it's radiant and neither too matte nor too dewy, which makes it great for everyday wear. It also feels so lightweight to wear, and I didn't need to apply additional concealer to the areas of acne and redness, either. It's a 10/10 from me, and the Who What Wear UK team agrees. It can be tricky to decide which shade to choose, so scroll ahead to see which shades our editors wear.

Shop Dr Jart+ BB Premium Beauty Balm shades, as worn by team Who What Wear UK:

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(Image credit: @florriealexander)

Commerce writer Florrie Alexander wears the shade Fair-Light.

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(Image credit: @jerrylynmae)

Affiliate specialist Jerrylyn Saguiped wears the shade Medium-Tan.

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(Image credit: @remyfarrell for Who What Wear UK, photographed by Nicole Gomes)

Shopping editor Remy Farrell wears the shade Deep Tan-Deep.

Next Up: The Best Foundation Brushes For a Seamless Finish, According to a Beauty Editor

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.