26 Cult-Favorite Fashion Brands Every Industry Insider Owns

cult-fashion-brands-2021-295561-1634173902780-main

(Image credit: @anna__laplaca)

It's my job as an editor to scour the market for the brands to know (and love) in the industry. This includes emerging brands, new luxury labels, vintage shops—the works. Today, I'll be giving you the rundown on brands that have amassed a cult following from the fashion community over the years. These aren't your average, widely known designers, but I promise they're worthy of the same amount of hype. These brands have garnered a large following for many reasons, and their unique approach to design is a large part of it. If you name-drop any of the labels below to someone in the industry, they'll know exactly what you're talking about before you can even finish speaking. Some have been around for years and are staples in the style set's closets, and some only began their journey recently but have reached heights that will make you think they've been around for much longer.

I'm not one to keep any insider secrets, so if you're looking to expand your fashion palette beyond mass-market retailers, this list is a good place to start. Whether you prefer a minimalist aesthetic or like to keep things vivid and funky, there's an option for you. Keep scrolling to shop.

All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.

Accessories

Clothes

Up Next: I'm 54 and Work in Fashion—This Is the Fall Capsule Wardrobe I Swear By

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.