"Cold Girl" Makeup Has Made Its Official Return—5 Fresh Takes on the Viral Trend


(Image credit: @sofiamcoelho)

"Cold girl” makeup was a hit on TikTok last winter, and now that we’ve had our first snowfall of the season here in the Northeast, creators have resurfaced the trend. To copy this look, you’ll want to start with a generous sweep of blush on your cheeks and nose to replicate the natural flush you get from being in the cold. Next, apply an icy highlighter on your cheekbones to resemble glistening snowflakes. And for frostbitten lips, add some color to the center of your lips, and then diffuse it outwards with your finger. Easy enough, right? Keep scrolling to see five takes on this trend that you can re-create whether you’re hitting the slopes, attending a holiday party, or sipping hot cocoa by the fire.

Après-Ski Chic


(Image credit: @emmaleger)

Flushed cheeks and hydrated lips are so fitting for a day on the slopes. Don’t forget to protect your skin from the elements with a moisturizer and sunscreen.

Holiday Glam


(Image credit: @emmaleger)

Make "cold girl” makeup feel more glam with doll lashes and a plumped-up lip.

Hot-Chocolate Neutrals


(Image credit: @amaka.hamelijnck)

Instead of "latte” makeup, why not try "hot chocolate” makeup for winter? Use a milk-chocolate-colored bronzer, and finish the look off with nude lipstick or delectable brown gloss.

Snow Day


(Image credit: @amaka.hamelijnck)

A shimmery, snowflake-inspired look is perfect for a day out in the cold. Frosty eyes and cheeks reflect the snow when the light hits, and a hydrating tinted balm provides moisture and a pop of color.

Cozy Day In


(Image credit: @nnennaechem)

If you’re having a lazy day inside but still want to wear "cold girl” makeup, try this super-simple look. Focus on blurred skin, pink blush, and a glossy pout.

Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.