I Just Discovered My New Closet Heroes, and I Can't Stop Talking About Them

Sponsor Content Created With Massimo Dutti

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(Image credit: Massimo Dutti)

I have a confession to make. As I write this, I'm spamming the group chat with links to the pieces I'm about to share with you. I simply can't help myself. When I find a selection of items that I love, I just have to share them with everyone I know (via text, Instagram, or this story). I've been spending the last few months shaping my wardrobe to match my new style, and Massimo Dutti has led me to the most stylish (and sustainable) pieces that will dominate my wardrobe. These minimalistic, high-quality pieces are part of the Icons campaign, which heroes wardrobe essentials for every season. I'm talking trench coats, classic loafers, and leather outerwear, and I can think of a million ways to style all of it. I didn't think it could get better than that, but then I learned about Massimo Dutti's mission to reduce its impact on the environment. In recent years, the brand has increased the use of sustainable cotton and recycled fibers and committed to ensuring that its factories comply with the top requirements in product health and safety. If you're looking to elevate your wardrobe with intention and invest in basics that will bring your style to new heights, take a look at Massimo Dutti's collection below.

P.S. I even included some men's styles to give you the full picture of this impressive product offering.

Outerwear

Base Layers

Shoes and Accessories

Men's Apparel

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).