Alexa Chung and Olivia Palermo Love This Low-Key Brand

Though the decision to wear or not to wear fur is personal, we will say there has seemed to be a definite lack of stylish faux options in the market—that is until now. We recently met up with British designer Charlotte Beecham to touch (and feel) her Charlotte Simone label, which offers insanely amazing faux-fur pieces that not only look great but actually feel great, too.

“This collection is heavily faux due to the amazing advances faux fur has made in the last few years,” Beecham told us. “I’m so excited by the luxe fabrication faux furs now offer; it’s no longer taboo. Faux fur allows for a contemporary price, snuggly texture, and glossy finish.”

We’re not the only ones who have taken notice. Charlotte Simone has garnered an impressive celebrity following, which boasts a roster with names like Olivia Palermo, Alexa Chung, and Gigi Hadid. She first rose to recognition with her Popsicle Scarf, a cheerful multicolor piece that, according to a recent Business of Fashion article, shot her business into the multimillions.

For fall, Beecham introduced a gorgeous assortment of jackets and coats and continued with her scarves, hats, and even furry key chains. By the looks of it, she’s killing the faux-fur game.

Scroll down to see celebrities in Charlotte Simone and shop our faux-fur picks from the label along the way.