We've reached a turning point in the year when temperatures have started to climb ever-so-slightly and holidays no longer seem like a distant dream. Beach babes, rejoice! Whether you're counting down the days until a tour of the Amalfi Coast or are midway through planning a tropical getaway, swimwear is one of the first elements of your warm-weather wardrobe you'll want to nail down.
For me, personally, what I wear to the seaside is often an afterthought, but even I have been drawn in by the array of striking swimsuit trends cropping up on social media lately—especially from the celebrity accounts I follow. Perhaps it's simply a yearning to be beach-bound, but my new-found appreciation for swimwear has led me to an understanding of exactly which styles will be big this year. And now is the perfect time to shop them; before we reach peak season and they inevitably sell out.
From noughties-inspired bikinis to vibrant one-pieces, these are the top swimwear trends to take note of for spring/summer 2024.
1. Backless One-Piece
Style Notes: Is there anything more elegant than a high-neck, low-back situation? We think not, so it's lucky that backless swimsuits are trending big time right now, thanks to style insiders like Jasmine Tookes.
Shop the trend:
This is so chic—and subtly fun, thanks to the metallic thread running through it.
I own several swimsuits from H&M and they've held up really well over the years.
Such a cute print for a girls' holiday.
2. String Bikini
Style Notes: If you're hitting the beach in the hope of getting a tan, take your cues from Hailey Bieber and opt for a noughties-style string bikini. You can undo the ties when you want to target a certain area to avoid awkward tan lines.
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Celebrities and influencers love Hunza G.
Leopard print is big this year, so this bikini ticks off two trends in one.
You could also mix and match with a plainer bikini.
3. Textured One-Piece
Style Notes: Swimsuits with a crinkly texture have been hugely popular for the past couple of summers, largely due to Hunza G's viral styles—Rosie Huntington-Whitely is just one of many celeb fans. This year is no exception, and we've noticed other brands have started tapping into the trend.
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The scoop neckline is so flattering.
Just add a white sarong, tan sandals and a basket bag.
Asymmetric details always elevate a design.
4. Bandeau Top
Style Notes: Bandeau necklines are everywhere at the moment (in another nod to the early 2000s) and this particular trend has made its way into the swimwear space, too. Choose a simple bikini style like Kendall Jenner's or a one-piece with removable straps.
Shop the trend:
If Toteme jumps on a trend, we know it's a good one.
I'm into the contrast trim.
This comes with removable straps, in case you need the extra support.
5. Red Swimwear
Style Notes: Red is undeniably the colour of the season. Before jetting off to somewhere sunny, pack a bold cherry-hued swimsuit to celebrate the arrival of brighter days. Take note from J.Lo and team it with raffia accessories and an eye-catching cover-up.
Shop the trend:
Such a beautiful hue.
With padded cups and a full lining, this one-piece is as practical as it is pretty.
Insta-ready.
