9 Stylish Women Across the UK Just Shared Their Spring Wish Lists With Me


What does British fashion actually look like? This is a question I have considered for the entirety of my career. For well over a decade now, I've been trying to pinpoint what it is that makes British fashion unique and unlike anything else we see from the other fashion capitals and beyond. The answer? Well, it's just not that simple. The nuances of how Brits and those who reside here dress are complex. As a country hooked on heritage, there's no doubt that the influence of the past comes into play. Though, ours is diverse with inspirations so intertwined it can make it all the more challenging to trace back. That's not to say, however, that we're stuck in a bygone time. British designers and brands are some of the most groundbreaking in the world, continuously challenging the status quo and thinking anew; something that trickles into the everyday outfits we see in our small but mighty country.

You need only look at the ensembles you see on the streets of your hometown or the city where you currently reside to witness our own special breed of style dichotomy. In doing so, you'll see minimalist outfits, maximalist outfits, androgynous outfits, polished outfits and hard-to-define outfits. There are looks built on the high street, sourced second-hand or afforded by luxury, peppered with undertones of punk, Y2K, and Victoriana for good eclectic measure. It's this unpredictability and experimental flair that makes British style so fascinating and why I thought it would be interesting to take a closer look at what the current fashion climate is across the country. Of course, I can only be in one place at any given time, so I sought the help of some well-positioned friends from all over the United Kingdom to give me a more accurate depiction of the fashion goings-on in the places they respectively live, be it Edinburgh, London, Belfast, or Brighton. In addition, they've shared their new-season wish lists exclusively with me. Even at a glance, I can see some interesting patterns emerge, which provide even further insight into the British aesthetic as it is now. Let's hand it over to them, shall we?

(Image credit: @kimturkington_/WHO WHAT WEAR UK)

"Having lived in London for a long time, I was interested to see how the aesthetic in Belfast, my hometown, differed. Perhaps it's because I also have a pared-back sense of style, but that's something I see here, too; a focus on basics like jeans but with current fits such as the slouchy silhouette."

Kim's Wish List

(Image credit: @daniellejinadu/WHO WHAT WEAR UK)

"Bomber jackets and low-rise maxi or knee-length skirts are all the rage right now in London, and I think they will continue to be as we move into spring. I'm also looking forward to seeing a lot of beautiful floral motifs and embellishments on accessories set against stripped-back outfits, as so beautifully demonstrated by Magda Butrym, with its stunning corsage-inspired looks. This is a look I can see Londoners easily adopting."

Danielle's Wish List

(Image credit: @alexisforeman/WHO WHAT WEAR UK)

"Brighton has always been a colourful city, and although nothing will tear me away from my neutral palette, I am keen to wear a bit more colour this season, too. So who knows? Maybe I'll fit in more with my surroundings."

Alexis's Wish List

(Image credit: @modestmira/WHO WHAT WEAR UK)

"Typically the fashion [in Birmingham] is pretty bright and bold, but I've been seeing a lot more neutrals crop up on the streets and Instagram lately. Top-to-toe tonal outfits always look elegant—I love wearing them, too!—but I can't deny a pop of colour now and then to represent the city's boldness and fun."

Amira's Wish List

(Image credit: @louisahatt/WHO WHAT WEAR UK)

"Cargo clothing is a trend that remains very popular in Edinburgh right now. I've seen cargo pockets on skirts, jeans and trousers. I think it's popular because it's a practical and useful trend. I love pockets, so the more, the better."

Louisa's Wish List

(Image credit: @carolinestylehacks/WHO WHAT WEAR UK)

"Glasgow has a big going-out scene, so the fashion can be quite glamorous, which is fun! This year, however, it's great to see lots of people wearing more colour in the city. It doesn't need to be head-to-toe brights, but mixing in pops of colour and textures to add interest seems to be the thing right now." 

Caroline's Wish List

(Image credit: @edaowofashion/WHO WHAT WEAR UK)

"Right now in Manchester, there's a bit of a clash in terms of colour palettes. Yes, there's still the darker hues of winter, but I'm seeing lots of lovely pastel tones cutting through them, too."

Damilola's Wish List:

(Image credit: @lois_la_mode/WHO WHAT WEAR UK)

"The difference between Bristol and London style can vary, but there's definitely an appreciation for neutral colours and simple shapes across both. I spend a lot of time in the capital, too, and It brands like Prada and Celine seem more important than ever."

Lois's Wish List

(Image credit: @sineadcrowe/WHO WHAT WEAR UK)

"Stamford is a small town with lots of ultra-chic ladies and men. Though, I do find that we are a bunch of safe dressers when it comes to stepping outside of our comfort zones—that includes me! Generally lots of neutrals; think the clean-girl aesthetic. Occasionally, you'll see someone who is a bit more experimental, but I'd say overall, it's very much classic styling with key trend pieces worked in."


Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.