New Yorkers Agree: These Are the Most Popular Fashion Brands

While fashion girls are always looking to NYC for style inspiration, we're curious how the city's style evolves from season to season. It's something we dedicate a lot of articles to, whether they're on the closet staples every NYC girl owns to the things you notice when you move from L.A. to NY. And one thing's for sure: They're constantly adopting bold trends and predicting the hottest trends.

Curious to find out which brands inspire the women of the New York, we teamed up with the data specialists at Social Context Labs. The experts researched social media behavior to gather the city's most popular fashion brands, aka the brands everyone can't help but tweet, Instagram, or Facebook about. By analyzing all social conversation, the experts were able to determine the most popular fashion brands among women living in the NYC area.

A few of the brands that made the short list are household names, but we couldn't help but be surprised at some of the results! Did your all-time favorite fashion brands make the cut? Keep reading to find out why these popular brands continue to be in favor for New York's fashion gals.


When Coco Chanel founded her glamorous fashion empire, she created a luxury brand that's still coveted by women today. With interlocking C's and quilted fabric, her eye for design kept her pieces tailored and dignified. Modern for the time, Chanel is still coveted by millions looking to embody Coco's vision.

Classic and chic Chanel will never go out of style.

We're loving chain belts over a sweater dress with knee-high boots.


Gucci is redefining the luxury fashion industry with its streetwear-inspired aesthetic. From over-the-top accessories, logo-print shoes, and vintage-inspired ready-to-wear, Gucci has quickly regained its spot as one of the most sought-after brands in the fashion world.

An updated version of a beloved classic accessory.

Every fashion girl will be wearing these tights in 2019.


In a world of hypebeast culture, Nike has always been on top of its game, releasing the most coveted sneakers and activewear for any season or style. Nike continues to live up to the hype with fresh colorways, updated retro styles, and enough options that fit everyone's personal preference.

Get this hyped sneaker for style and comfort.


With love from the UK, Topshop has stolen the hearts of NYC with affordable, accessible fashion that looks double the price. This multinational retailer feels like Disneyland for the fashion obsessed. Looking to find the seasons hottest trends? Topshop will always deliver unique eye-catching products.

This looks way more expensive than $55!

Leopard print is pretty much a neutral tone this season.

Forever 21

Growing up we've always loved our Forever 21 finds, and nothing has changed as the years go by. Forever 21 will always be a go-to for a cheap, on-trend find that completes a look under budget. From wardrobe basics to key outfit accessories, we understand why it made the list for a favorite with New York gals.

This cream color will go with any statement sweater.


Adidas has always been a beloved brand with a loyal following. With iconic graphics and bold lines, these sportswear pieces are easy to wear with high-fashion labels for an on-trend look. It's no wonder New York girls took the hint from European icons and began wearing these sleek pieces in the city.

Give your black sweats a break and try these for an updated streetwear look. 

Victoria's Secret

Not just for underwear, Victoria's Secret has been secretly selling amazing, delicate clothing and accessories for years before the everyone found out. NYC fashion girls were ahead of the lingerie trends with intricate bralettes and satin camis that leave us dreaming of champagne and breakfast in bed.

Pair with a leather jacket for a night out.

These delicate details pair perfectly with a strappy tank.


For a fast-fashion find that ends up being a seasonal staple, H&M will always be a go-to retailer for NYC fashion girls. With new products always online or in-store, you won't get bored exploring the racks or pages for that perfect budget-friendly piece.

We love wearing pink as a year-round color.

Wear this festive blazer to your next holiday party.


The ultimate American brand, Levi's will always be a favorite for durable denim. With updated washes and styles, this brand continues to be in every fashion girl's closet. A classic denim jacket, or vintage original 501s, everyone has their classic Levi's piece they cherish throughout the years.

This cozy pick will become your new favorite winter jacket.

We're loving winter-white corduroys for the season.

Under Armour

The most unexpected pick, Under Armour, is a reliable choice for comfortable, athletic clothing that won't stretch out after the first wash. For those sweaty SoulCycle classes or hot yoga, the fabric is light, airy, and breathable. Perfectly designed for everyday wear throughout the busy city.

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