While every fashion girl outside of New York looks to America’s fashion capital for some serious style inspiration, we’re always curious how the city’s style evolves from season to season. From the essential closet staples every New York girl owns, to learning key wardrobe differences when moving from coast to coast, New Yorkers seem to know how to dress for life in the big city. From oversized puffers, the perfect winter boots, and adopting bold trends each season, predicting the hottest trends and being ahead of the game is what they do best. Whether it’s dressing up for Fashion Week, or riding the subway commuting to work, these fashionistas are always on point.
Curious to find out the brands that inspire the women living the big apple, we teamed up with the data specialists at Social Context Labs for insider information. The experts researched social media behavior to gather the city’s most popular fashion brands, aka the brands everyone can’t help but tweet, Instagram, or Facebook about to their social following. By analyzing all social conversation, the experts were able to determine the absolute most popular fashion brands among women living in the NYC area.
Major brands that everyone knows are, of course, household names and made the short list. But we couldn’t help but be surprised at some of the results! Did your all-time favorite fashion brands make the cut? Keep reading to find out why these popular brands continue to be in favor for New York’s fashion gals.
When Coco Chanel founded her classic and glamorous fashion empire, she created a luxury brand is still coveted by every woman today. With interlocking C's and quilted fabric, her eye for design kept her pieces tailored and dignified. Modern for the time, Chanel is still coveted by millions looking to embody Coco's vision of femininity.
Classic and chic Chanel will never go out of style.
We're loving chain belts over a sweater dress with knee-high boots.
Gucci is redefining the luxury fashion industry with inspiration from indulgence and street apparel. From over-the-top accessories, logo-printed shoes, and vintage inspired ready-to-wear, Gucci has quickly regained it's top spot as one of the most sought-after brands in the fashion world today.
An updated version of a beloved classic accessory.
A bag for any occasion.
Every fashion girl will be wearing these tights in 2019.
In a world of hypebeast culture, Nike has always been on top of their game, releasing the most coveted sneakers and activewear for any season or style. Nike continues to live up to the hype with fresh color-ways, updated retro styles, and enough options that fit everyone's personal preference. Walking down the streets of the big city, it's clear New Yorkers are huge fans of this casual sportswear.
Get this hyped sneaker for style and comfort.
Perfect for New York winters.
With love from the UK, Topshop has stolen the hearts of NYC with affordable and accessible fashion that looks double the price. This multinational retailer feels like Disneyland for the fashion obsessed. Looking to find the seasons hottest trends? Topshop will always deliver and stay ahead of the game with unique, eye-catching products that leave us feeling fresh and fly.
This looks way more expensive than $55!
Leopard print is pretty much a neutral tone this season.
Growing up we've always loved our Forever 21 finds, and nothing has changed as the years go by. Forever 21 will always be a go-to for a cheap, on-trend find that completes a look under budget. From wardrobe basics to key outfit accessories, we understand why it made the list for a favorite with New York gals.
This cream color will go with any statement sweater.
Adidas has always been a beloved brand with a loyal following. With iconic graphics and bold lines, these sportswear pieces are easy to wear with high-fashion labels for an on-trend look. It's no wonder that New York girls took the hint from European icons and began wearing these sleek pieces in the city.
Layer this under your puffer coat this winter.
Give your black sweats a break and try these for an updated streetwear look.
Not just for underwear, Victoria's Secret has been secretly selling amazing, delicate clothing and accessories for years before the everyone found out. NYC fashion girls were ahead of the lingerie trends with intricate bralettes and satin camis that leave us dreaming of champagne and breakfast in bed.
Pair with a leather jacket for a night out.
These delicate details pair perfectly with a strappy tank.
For a fast fashion find that ends up being a season staple, H&M will always be a go-to retailer for NYC fashionistas. With new product always online or in-store, you won't get bored exploring the racks or pages for that perfect, budget friendly piece.
We love wearing pink as a year-round color.
Wear this festive blazer to your next holiday party.
The ultimate American brand, Levi's will always be a favorite for durable denim. With updated washes and styles, this brand continues to be in every fashion girl's closet. A classic denim jacket, or vintage original 501's, everyone has their classic Levi's piece they cherish throughout the years. With fresh new styles, we're continuing see New York girls love Levi's.
This cozy pick will become your new favorite winter jacket.
We're loving winter white corduroys for the season.
The most unexpected pick, Under Armour, is a reliable choice for comfortable, athletic clothing that won't stretch out after the first wash. For those sweaty Soul Cycle classes or hot yoga, the fabric is light, airy, and breathable. Perfectly designed for everyday wear throughout the busy city.
A staple for any closet.
Try a cool grey tone for running errands or heading to workout.