This TikTok-Favorite Makeup Product Is the Secret to Faking Wide-Awake Eyes

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(Image credit: @tobimakeup)

Most modern beauty trends—including "cloud skin," heatless curls, and all of the fruit-inspired makeup trends that have taken hold this year—start on TikTok. And the recent obsession with white eyeliner is no exception. We can trace it back to Alix Earle, one of the most popular TikTokers on the platform. In her GRWM videos, she'd create her trademark look with a swipe of white eyeliner on her waterline. Once her followers saw how quickly and easily it made her eyes look big, bright, and wide awake, it was only a matter of time before it went viral. 

And it did go viral. As a beauty editor, I swear I'm seeing more people use white eyeliner than ever before. I get it. I mean, who doesn't want to look bright-eyed and bushy-tailed, even if you're exhausted and on your second cup of coffee? If white eyeliner is all it takes to reduce my waterline redness, I'm in. Keep scrolling to see the internet's 14 favorite ones. 

Best Overall: ColourPop BFF Crème Gel Liner

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.