Fashion is obsessed with nostalgia. Right now, more so than ever, it's clear that we're looking backward more than forward. I'd say this is the result of a future marred by a pandemic, but that's not so. Case in point: Vintage prints, and in particular vintage-print dresses, have been gaining traction for some time. From Prada's S/S 19 collection that celebrated its classic "ugly" prints to Gucci's '70s-rooted aesthetic, there's been a steady build-up of this trend in our wardrobes for a while.
You need only glance at Instagram for a good test of whether a trend is really popular. For me, the vintage, or I should say, vintage-style, floral dress is huge in summer 2020. Every time I log on to the app (which is more than I care to admit), I find someone else I follow wearing the aforementioned-style frock. There's Nicole Ocran's puff-sleeve dress from ASOS, Emma Thatcher in a dress from new brand Springtime in Brooklyn, and then Erica Davies wearing one of my favourites by Dodo Bar Or—an oversize, almost muumuu-style dress in that classic brown-and-orange bold print we associate with the '70s.
I don't think there are any rules about wearing this look. Just waft around your home in the dress safe in the knowledge that you'll feel utterly fabulous, even if you're just at home watching Netflix.
Style Notes: This dress on Nicole is so fun and also so chic thanks to the muted '70s-style floral print.
Style Notes: Perhaps my favourite look of all—Erica in a Dodo Bar Or dress, which is perfectly contrasted by the vintage sheet behind her and the matching bucket hat.
Style Notes: Take a tip from Emma and pair your dress with simple sneakers.
Shop Vintage Floral-Print Dresses
Next up, the biggest summer 2020 fashion trends to know.
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Kacey Musgraves Just Wore This $185 Dress Onstage With Sabrina CarpenterIt's still in stock.
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Bring On the Compliments—These 32 Mango Dresses Are on Major Sale and Ready to Turn HeadsUnder $50 and dangerously close to selling out.
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I Ordered the $145 '90s Minidress That's Viral on TikTok, and Now I'm ObsessedYou'll understand once you buy one.
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Whoa, This Abercrombie Sale Is Full of Incredibly Chic Finds—25 Standouts That Have My AttentionEverything from cool jeans to sleek dresses.
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Gwyneth Paltrow Wore the Easy Dress-and-Shoe Outfit That Says "I Summer in the Hamptons"She understood the assignment.
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H&M Just Released a $40 Version of Fall's Most Dominant Runway TrendDid I mention that it's already on sale? Run.
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My Friend Asked What to Buy From the Shopbop Sale—I Sent These 30 Incredibly Chic PicksBlink, and they'll be gone.
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42 Very Right-Now Buys I Found Hiding Out on ShopbopAll of this summer's greatest hits.
