Fashion is obsessed with nostalgia. Right now, more so than ever, it's clear that we're looking backward more than forward. I'd say this is the result of a future marred by a pandemic, but that's not so. Case in point: Vintage prints, and in particular vintage-print dresses, have been gaining traction for some time. From Prada's S/S 19 collection that celebrated its classic "ugly" prints to Gucci's '70s-rooted aesthetic, there's been a steady build-up of this trend in our wardrobes for a while.
You need only glance at Instagram for a good test of whether a trend is really popular. For me, the vintage, or I should say, vintage-style, floral dress is huge in summer 2020. Every time I log on to the app (which is more than I care to admit), I find someone else I follow wearing the aforementioned-style frock. There's Nicole Ocran's puff-sleeve dress from ASOS, Emma Thatcher in a dress from new brand Springtime in Brooklyn, and then Erica Davies wearing one of my favourites by Dodo Bar Or—an oversize, almost muumuu-style dress in that classic brown-and-orange bold print we associate with the '70s.
I don't think there are any rules about wearing this look. Just waft around your home in the dress safe in the knowledge that you'll feel utterly fabulous, even if you're just at home watching Netflix.
Style Notes: This dress on Nicole is so fun and also so chic thanks to the muted '70s-style floral print.
Style Notes: Perhaps my favourite look of all—Erica in a Dodo Bar Or dress, which is perfectly contrasted by the vintage sheet behind her and the matching bucket hat.
Style Notes: Take a tip from Emma and pair your dress with simple sneakers.
Shop Vintage Floral-Print Dresses
Next up, the biggest summer 2020 fashion trends to know.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for SummerShop the highly curated list.
-
These 31 Rich-Looking Nordstrom Finds Are Giving "I Summer in the Hamptons"Minus the trust fund.
-
Haven't Been to Madewell Lately? 36 Summer Clothing Styles I'd Snatch Up ASAPHurry—these pieces are bound to sell out.
-
Everyone With Good Taste Is Already Wearing These 7 Chic Summer PiecesThese instantly elevate any look.
-
I'm a New Shopping Editor in NYC—These 31 Gorgeous Summer Nordstrom Finds Have My AttentionPS: Everything's under $150.
-
I'm a Gen Z Shopping Editor—I'm Eyeing These 34 Incredibly Cool Sale Finds From J.Crew and GapFrom now through June 9.
-
Amal Clooney Just Wore the '90s Dress Trend You're Guaranteed to See at Weddings This SummerShe's a pro at special-event dressing.
-
The Unexpected Shoe Style Fashion People Are Reaching For This SummerHere are seven ways to wear it.
