It's my birthday, and you know what that means—it's time to treat myself. I've never been one to resist the siren call of a Parisian-inspired hair clip and a cozy cardigan, so today, I'm tossing my 2025 low-buy goal out of the window and curating a collection of affordable yet luxurious-looking finds to ring in my 26th year in style.
Working in the fashion industry often has me itching to add something new to my cart, and unfortunately, my taste has only gotten more expensive as I've aged. It doesn't mean I'm opposed to a good bargain hunt, though. I've spent the last couple of hours scrolling through my favorite low-cost, high-joy retailers to find impeccable under-$50 items. If you're looking to refresh your wardrobe without breaking the bank, this is your guide to on-trend, guilt-free purchases. Scroll down to see what has caught my eye on my big day this year. I promise it's worth it!
H&M
Feather Soft Denim Shirt
I've been leaning into the elevated Canadian tuxedo recently, featuring billowy, oversize soft denim shirts and matching dark-wash jeans.
Lawliet
Pillbox Hat
I've been highly anticipating the return of pillbox hats over the last few months, and now that they're fully back, this sub-$25 option is calling my name.
Zara
Lace Trim Pointelle Panties
There's nothing that makes me feel as grown-up as elegant underwear.
Selór
Carolyn Headband in Plum
Obsessed.
Zara
Fine Knit Scarf
I'm obsessed with how chic this scarf styling looks—so much so that I'm buying the scarf-and-sweater set to copy this look from head to toe.
Quince
Cashmere Lined Leather Gloves
I gasped when I saw how well-priced these are.
Selór
Rose Barrette in Walnut
Although I stumbled across Selór in late 2024, I've been buying up all of the brand's chic hair accessories as little birthday gifts for my loved ones months in advance.
Mango
Double-Handle Bowling Bag
Carolyn Bessette-Kennedy would be proud.
NA-KD
Round Neck Knitted Sweater
The birthday girl loves a pop of red.
8 Other Reasons
Swirl Brooch
Such a simple, effective way to elevate any slouchy sweater or scarf this winter.
H&M
Mary Jane Flats
Okay, H&M, I see you with the suede flats!
Floramos
Carabiner Knot Keyring
The cool girl–approved bag charm is here and cheaper than ever.
H&M
Oval Sunglasses
IYKYK.
Calzedonia
Micronet Tights
I've always loved the look of micro-fishnet tights under jeans and skirts, and I already own a couple of pairs in black. This year, though, I'm into subtle, elevated hues for my tights, so this rich mocha is on my buy list.
Zara
Short Double Breasted Coat
This timeless cropped coat is half off right now.
Aire
Avior 53mm Cat Eye Sunglasses
Cute!
Babaton
Gallery Top
The perfect going-out top to celebrate my special day with my friends.
H&M's ultra-affordable shirts have never failed me.
Zara
Animal Print Leather Belt
Rawr.
H&M
Ballet Flats
Can you tell I can't say no to a leopard accessory?
TIJN
Olisa Blue Light Blocking Glasses
I'm about to snag this TikTok-viral pair.
Zara
Buttoned Soft Coat
This Zara coat has served me well for years, but now, I definitely need an upgrade with a version that doesn't have a hole in the pocket. (Oops!)
Mango
Suede Belt
This is the year of the suede accessory in my eyes.
Zara
Shoulder Bag
Khaite bag on a Zara budget? Say less.
Zara
Faux Fur Hat
The born-and-bred Miami girl in me still can't stand the cold, so I'm opting for this comically oversize furry bucket hat to make a statement in sub-zero temperatures.
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.