I Fell in Love With These 7 Products Thanks to TikTok, and Now They're on Sale
To many people's horror, I've only been on TikTok for about a year now. (I was trying—ultimately to no avail—to resist yet one more social media app that would keep me glued to my phone.) And yes, even though most of my friends and colleagues have been on TikTok for longer than I have, I already know I don't want to know how many hours I've spent staring at people washing their faces, demonstrating a life-changing nail hack, or dancing to a random catchy song.
Alas, even though I do have some regret about the sheer amount of time I spend on the app each day, it's where I've discovered (or, in some cases, rediscovered) some of my all-time favorite beauty products. By now, you know I love a beauty sale, so when I found out SkinStore was holding a 15%-off sale with code SS15, plus a free 12-piece beauty bag if you spend over $150, I immediately dove into the array of goods. Funnily enough, I noticed so many of my favorite TikTok finds! Keep scrolling to shop the key products I love that also happen to be discounted.
ICYMI, this multitasking hair, face, and body oil just so happens to possess the most delicious fragrance. In fact, it's one of the most-worn scents among chic Parisians. One bottle sells every single minute in France, and once you get the whiff of orange blossom, magnolia, and vanilla, you'll understand why I bought it instantly.
Not only is this beloved vitamin C serum famous on TikTok, but it also happens to be one of Hailey Bieber's trade secrets for glowing skin. I've gone through two now and can fully attest to the accuracy of the many, many gushing reviews you'll find all over the web. I'm highly sensitive to most vitamin C products (the majority make me break out), but this is one of two—yes, two—that my skin can totally tolerate. (SkinCeuticals' Silymarin CF, $169, is the other!)
Devices are a dime a dozen on the Tok, but as someone who has tried practically everything there is to try in the name of tighter, firmer, all-around younger-looking skin, NuFace's top-selling microcurrent device is one of the only real ones, meaning it's effective AF if you follow the instructions and are consistent.
Call me shallow, but I saw one of my favorite TikTok follows (a gal who has stunning, very clear skin) using this basic but fabulous cleanser from First Aid Beauty, so I immediately purchased it. Suffice to say, I have zero urge to use any cleanser—other than this one—ever again.
Revlon's super-famous blow-dryer brush is a notoriously viral beauty product on Amazon. However—and I know this will upset some people—I highly despise it. (I feel like the results are meh, and I lose lots of hair!) Hot take: T3's version might be more expensive, but it's so much better. I love that it has an interchangeable brush design with two attachments and 15 heat and speed combinations. This makes it the best option no matter your hair type, length, or texture. Take it from me—it's worth the investment, especially when it's on sale!
Fun fact: Astaxanthin (the starring ingredient within this all-star anti-aging moisturizer) is an antioxidant that is 6000 times more powerful than normal vitamin C. It's a vitamin-like substance derived from freshwater green algae, and it plays MVP in this impressive gel-cream, which provides long-lasting moisture to the skin and boasts a subtle toning and tightening effect. I'm smitten.
I'm super picky about hair oils, and while this one from Virtue might not be quite as viral as the one from Olaplex, I think it's far superior. (And don't get me wrong—I love Olaplex, so this is big.) I love that it's clear and won't stain my ultra-blonde hair—a frequent occurrence when oils are gold or amber—and the fact that it's hydrating. It also contains the brand's signature reparative protein, so it's like you're getting multiple products in one!
Shop More Products TikTok Loves
Call me predictable, but this pretty jade gua sha from Skin Gym is one of my most prized possessions and a secret weapon whenever my face is feeling puffy or stressed. If you have yet to try the ancient beauty ritual, let this be your sign (along with the legions of gua sha–practicing TikTokers) to finally take the plunge.
Whether it's for the face or body, anything that physically buffs and polishes is essentially TikTok royalty. But this is the one that I now can't take a shower without! It's gentle enough to be used daily and delicately exfoliates with its soft, natural organic cotton surface. My skin from head to toe has never looked better, and if you want to get really crazy, incorporate it into your routine with the Weleda Body Oil I linked below.
I forgot what life was like before TikTok convinced me to buy my weight in color-correcting products. This handy little pot from Pixi isn't one I've personally tried, as the apricot shade is best suited to work its color-correction wonders on olive and deep skin tones, but it's trending and worth a place in your cart if you have a deeper complexion.
While I don't have a lot of cellulite, I definitely have some dimples and bumps here and there—it's pretty much a fact of life! I try to be as accepting of my body as possible, but I was curious to try this body oil after I saw it a few times on my TikTok feed. And man, it works! As the brand explains, cellulite develops naturally as the skin's natural detoxification process slows down (this is why dry-brushing is also touted as an effective solution), but this body oil is strategically designed to throw all of that back in reverse and to kick-start a faster, healthier skin metabolism. It's natural and utilizes key extracts from young birch leaves, rosemary, butcher's broom, vitamin-rich wheat germ, and moisture-sealing jojoba. I love to dry-brush before I shower and lather this on after the fact when my skin is still damp.
This is the color correcter I personally use and love. It has tons of range thanks to all of the velvety-smooth cream color correctors (plus two tinted setting powders) that effortlessly neutralize imperfections while simultaneously brightening dull skin.
Hair growth and hair hacks are a big deal on TikTok. While I have tried my fair share of supplements that have done zilch even after months and months of testing, these epic capsules have proven rather miraculous. I've noticed faster hair growth and more shine in less than a month! Plus, unlike so many sketchy formulas that are out there, I appreciate the holistic approach Hush & Hush takes with its ingredients. (Think zinc, pantothenic acid, saw palmetto, vitamin A, hydrolyzed fish collagen, and ashwagandha.)
This post was previously published and has since been updated.
Next: I Own Hundreds of Beauty Items—I'm Still Buying These 16 While They're on Sale
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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