One of our all-time favorite things to do is find out which fashion and beauty items our readers (aka you) are shopping right now. Before the current pandemic, usual suspects like spring sandals or floral dresses made the list, and currently easy-to-wear and comfortable items like this $18 ribbed top and the super-soft tee are reigning supreme. Other items are slightly more surprising (more on that ahead).
While the general attractiveness and versatility of an item are cause enough to invest in it, sometimes the power of influence comes into play too. In other words, if our friends or colleagues or even favorite celebrities are also wearing items we're considering buying, then that can be enough to get us to click "add to cart." To illustrate our point, we rounded up 12 products that are flying off the shelves because someone else proved they were worth buying them first.
Because Kate Middleton Wore Them
Kate Middleton wore a pair of Castañer espadrilles with a floral ruffled-sleeve dress that came together for the perfect spring-ready outfit.
Because Our Editor in Chief Aged Backward From This Product
Who What Wear
Who What Wear's editor in chief test-drove her friend's anti-aging skincare routine for five months, and the results, as seen below, were noticeable. One of the main products in the ritual included an affordable acne treatment by Differin.
Who What Wear's editor in chief argues this is the world's most comfortable bra. "I'm quitting my uncomfortable bras this year (or maybe just stuffing them to the back of my drawer and pulling them out only when truly necessary)," Kat Collings says. "I purchased this Boody Body bra three times already because there's nothing like it in terms of comfort. This is the only bra that I don't want to take off when I get home at the end of the day. I find most sports bras—which should be comfy—too restricting and tight, and even though this one has a sports bra–like cut, it somehow truly feels like nothing when you put it on. I consider this bra a necessity on any long-haul flights and panic if I don't have a clean one at the ready. I also love that the brand produces multiple shades of nude and is produced in an eco-friendly and ethical manner."
Because Who What Wear Staffers Use It Every Morning