25 Picks the Coolest Scandi Brands Are Pushing for Winter


(Image credit: @josephinebredsted)

I was going to say that I don't know what it is exactly about Scandi style that has the fashion world so captivated, but I caught myself in a bold-faced (albeit unintentional) lie. When I really sat down and thought about it, the reason brands like Ganni, Baum und Pferdgarten, and Saks Potts are really leading the market is their ability to marry simple silhouettes and crisp tailoring with out-there prints and insanely intricate details.

The other thing Scandi brands happen to do really, really well? Keep us warm (which makes sense, given that temperatures in the region routinely hover around freezing this time of year). Here in Los Angeles, that might not always be top of mind for me, but when I travel somewhere truly cold and pull on my pink wool Ganni coat, I'm incredibly thankful for the miraculous feats of Scandi engineering. Which is why I thought I'd round up some of the best winter-ready pieces from some of my favorite Scandinavian brands…

Next up, check out the best fall picks from our favorite French brands.