Every Cool On-the-Rise Brand to Know About, According to Our Editors

As Who What Wear fashion editors, it’s our job to be in the know about the coolest brands of the moment and we’re regularly placing bets on which ones are about to take the industry by storm. We’re constantly meeting with the designers behind just-launched labels, saving screenshots from Instagram about labels that excite us, and chatting at the office about the new labels we’re wearing IRL. So what are the up and coming brands we can’t stop talking about right now?

From the shoes that will be everywhere this fall to the buzzy designers straight out of Copenhagen Fashion Week to luxe basics brands you need to know about, there are a number of cool must-know fashion labels you need to know about now. Ahead, find out the 18 best on-the-rise fashion brands to know about right now, according to Who What Wear’s editors, and shop our curated picks.

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Manu Atelier

Wandler

Moya

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Remain

"Remain is one of the latest of many brands to come out of Copenhagen, and I expect that it's going to be big. The leather pieces in unexpected colors (and unexpectedly reasonable prices) are especially beautiful."

Art Dealer

"With its colorful, vintage-inspired (1980s-inspired, specifically) silky pieces, Art Dealer nails the cool Italian-girl aesthetic. Luckily, the pieces are much more wearable than the authentic '80s pieces you'd find in a vintage store."

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Altaire

Worme

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Emme Parsons

The Range

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Aeryne

Janis Studios

Rezek Studio

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Nué

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Bernadette

Mietis

Petit Kouraj

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Helmstedt

Escvdo

Next, shop my picks from Reformation's epic summer sale.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.