26 Niche Fragrances You Need to Have on Your Radar in 2025
From Régime des Fleurs, Astier de Villatte, Gabar, Serge Lutens, and more.

I'll never forget my first ever perfume: Vera Wang Princess. I'm sure there's an entire generation who wore that sweet, heart-shaped bottle through middle school or high school. I even still remember the exact day I outgrew it—going to Nordstrom with my mom to graduate onto a bottle of YSL Black Opium.
Years later, I've since gone deep into the world of niche fragrances. This all started when my For You Page became flooded with perfume TikTok. Influencers like Caroline Stern, Cammy Reviews, and Scented Stories caught my attention and turned my curiosity into an obsession.
What started as a little online research turned into me visiting specialty boutiques like Stéle, Scent Bar, Aedes Perfumery, and The Scent Room. Soon enough, ordering samples from Lucky Scent and Scent Split became a hobby in and of itself.
Over time, I've built a collection that ranges from lesser-known scents from household names to hard-to-find bottles from houses I'd never heard of before going down this rabbit hole.
From cult classics to emerging brands, here are 26 niche fragrances I love.
My best friend showed me Vyrao, a brand that brings intention and energetic healing to fragrance. Magnetic 70 was made for attraction and protection, with vetiver for sensuality and grounding, cedarwood for positivity, frankincense for illumination, and angelica seed for protection.
Notes: Vetiver oil, cedarwood oil, frankincense, angelica Seed, juniper wood, elemi oil, iris absolute
The same friend who showed me Magnetic 70 introduced me to The Apartment. It reminds me of Tom Ford's Lost Cherry, with tart cherry and cacao. All of Abel's scents are 100% natural and made from natural, plant-derived ingredients.
Notes: Tart cherry, rum, tuberose, cacao, jasmine, myrrh, tolu balsam
The final recommendation from the same friend is this Astier de Villatte Ambre Liquide, which she discovered at Liberty London on a recent vacation to Europe. Her review? "It's definitely a complex and expensive-smelling perfume. Not necessarily instantly palatable. Two hours later, and I like it the best now." Featuring damask rose, amber, cistus, myrrh, styrax, frankincense, and vanilla, it's described as "drawn straight from the fantastical Middle Ages."
Notes: Damask rose, amber, cistus, myrrh, styrax, frankincense, vanilla
If you're a Bal D'Afrique lover, you should also know Vétiver Tonka by Hermés. I recently tried Ambre Narguilé and now I want a full bottle of both.
Notes: Vetiver, tonka bean, hazelnut
This might be my favorite vanilla scent I've ever tried. I also love that Sana Jardin supports female harvesters in Morocco, with sales directly contributing to their livelihoods.
Notes: Bergamot, coriander, cardamon, jasmine absolute Morocco, frankincense, benzoin, sandalwood, vanilla, vetiver, patchouli
Legendary artist Serge Lutens founded his own exquisite perfume brand. As an amber obsessive, I'm a fan of Ambre Sultan, Un Bois Vanille, and Santal Majuscule, which are all on my wish list.
Notes: Amber, vanilla, patchouli
Byredo has become a household name at this point, but some of its scents still feel underrated. Velvet Haze was my entry point into fragrance as an adult. Since then, Vanille Antique has become my fall/winter signature scent, and Bal D'Afrique will forever be in rotation.
Notes: Vanilla, cashmere, wood, ciste, musk
My boyfriend;s notoriously picky with scents—his only previous bottles were Molton Brown's Black Pepper, Le Labo's Miami, and Aesop's Tacit. So when he actually liked this Comme Des Garçons one after I kept telling him to try it, it felt very satisfying. It has black pepper oil, Madagascan and Venezuelan pepper, akigalawood, musk accord, leather accord, cedarwood, tonka beans, cypress wood, gaiac wood, patchouli, and vetiver.
Notes: Pepper, musk, tonka, agarwood, cedar, patchouli
He loves woody scents too, and Forest Lungs is inspired by the Japanese practice of forest bathing, so when he smelled this at Happier Grocery he gave it his seal of approval.
Notes: Bergamot, black pepper, pimento berry, cardamon, lentisque absolute, cedarwood, patchouli, pine
I've been torn between D.S. & Durga's Deep Dark Vanilla and Amber Kiso for months. I hope someday the brand makes a perfume version of its Tuberose Myrrhder candle, too.
Notes: Japanese cedar, incense, sawara cypress, asahi zuru maple, patchouli, iris, hinoki, leather, treemoss
Another TikTok discovery, Babycat is a lesser-known YSL scent that's known for its sensuality. It's a spicy vanilla bourbon inspired by the brand's iconic leopard print.
Notes: Pink pepper essence, black pepper essence, elemi essence, olibanum essence, resin, saffron accord, vanilla, cedarwood, suede accord
If you're on perfume TikTok, you've likely heard about Escapade Gourmande. It's an elevated gourmand of black sugar, vanilla, tonka bean, and musk. I have a sample I can't stop wearing, and I think it's going to be my next full-size purchase.
Notes: Black Sugar, vanilla, tonka bean, musk
Régime des Fleurs makes fragrances that all feel one-of-a-kind. For example, Glass Blooms may be one of the most unique scents I've ever smelled. I'm not usually into floral perfumes, but this is one of my exceptions.
Notes: Ambrette, peony, incense, tea rose, muguet, riesling grape, ylang ylang, sandalwood, tonka bean
If you're a fan of Escentric Molecules, 27 87's Genetic Bliss is for you. For something more summery, Hamaca uses marine accord, sandalwood, coconut, tonka bean, and vanilla.
Notes: Marine accord, sandalwood, coconut, tonka bean, vanilla
Diptique is far from niche these days, but if you're only familiar with department store staples, suggest starting with Eau Duelle. It went viral after Caroline Stern labeled it a "hotel lobby vanilla"—elegant and not too sweet.
Notes: Vanilla, pink peppercorn, cypriol, incense
We all know Prada, but I hadn't heard of this Amber scent until recently. It was actually the brand's first fragrance, inspired by the ancient perfumery of India and Persia.
Notes: Bergamot, Italian orange, orange, mandarin, mimosa, rose, peru balsam, patchouli oil, raspberry flower, labdanum, tonka bean, vanilla, musk, sandalwood oil
I was gifted a bottle of Of True Minds, which first introduced me to Liis. Since then, I've smelled the brand's entire sample set. Ethereal Wave stood out immediately, feeling breezy and coastal, composed of bergamot, cardamom, white tea, black tea absolute, blonde woods, and velvet musk.
Notes: Bergamot, cardamom, white tea, black tea absolute, blonde woods, velvet musk
-
I'm a Beauty Editor, so Finishing Skincare Products Is My Highest Form of Praise—11 Running on Empty
Oh, these are good.
-
I'm Replicating the Beauty Aesthetics of My Niche Pinterest Boards With These 4 Trends
Who says you have to pick just one?
-
Our Group Chat's Favorite Clean Perfume Just Got a New, Limited-Edition Sister Scent
It evokes a meandering drive down the California coast.
-
Collecting Lip Stains Is My Sport of Choice—This New French Lip Nectar Is the Chicest One I Own
It's giving Jane Birkin in the South of France.
-
Valentino's New Fragrance Collection Smells Like Summer in Rome, Bottled
Bringing the Amalfi Coast to you.
-
I'm a Beauty Editor, and I Think Hailey Bieber's Go-To Mascara Is Vastly Underrated
She never gatekeeps a good beauty product.
-
I Stopped Someone Mid-Workout to Ask What Perfume They Were Wearing—It's $23, and I Can't Stop Spraying It
You'll legitimately never guess what it is.
-
PSA: Only Wear This Fragrance Note If You Want to Feel Energized, Enlightened, and Enchanted
It's stunning.