If You Skip This Store's Beauty Section, You're Missing Out—31 Luxe Buys I Love

Chapped lips are kind of inevitable in the fall and winter, but this lip balm is here to save the day. It’s packed with plant-based emollients including shea butter, coconut oil, and vitamin E to soothe and hydrate. It’s constantly out of stock, though, so I’d recommend snatching it up while you can.

Thousands of Turkish rose petals give this iconic fragrance its intense rose scent. The profile is deepened by black currant, raspberry, and frankincense notes.

Any beauty lover will instantly recognize this iconic royal-blue and orange bottle. This ultra-luxe cream supports cell renewal to give you your most radiant complexion.

Walk into the WWW office, and you’ll smell the smoky, spicy, floral notes of this classic fragrance. If that’s not a testament to its popularity, I don’t know what is.

This weightless lip oil quenches your pout with natural ingredients including almond oil and shea butter. 

If you’ve wondered about the secret to Hailey Bieber and Sofia Richie Grainge’s glow, it’s this skin tint.

Treat your skin to this lavish, highly coveted cream.

Here it is: the Instagram-famous LED mask. It’s pretty high tech—the red light stimulates collagen production, and the blue light targets breakouts.

If you love the OG Lost Cherry ($375), I’d recommend trying this smokier, edgier fragrance for the fall and winter months.

This blush stick is one of Westman Atelier’s most popular products. It's super versatile—you can apply the creamy formula to your cheeks, lids, and lips. I’m in love with the color Antique Rose, a gorgeous dusty-rose hue.

Editors have been gushing about this multitasking serum for years. It has a powerful blend of antioxidants, vitamins C and E, and retinol, so it can replace multiple products in your routine.

This supermodel-approved face mask has 24-karat gold and damask rose, so it’s obviously the one I reach for the most.

Eighth Day is the cool-girl, minimalist skincare brand that you need to know about. The newest launch is this high-tech cream crafted by board-certified dermatologist and company founder Antony Nakhla, DO. It contains peptides, growth factors, and amino acids to stimulate dewy, plump perfection. I dare you to find a more hardworking moisturizer.

Now is the time to invest in a silk pillowcase if you don’t have one already. This special mulberry silk fabric reduces friction, which translates to fewer wrinkles and smoother hair.

Harold A. Lancer, MD, FAAD, is a renowned dermatologist whose products are beloved by A-list clientele including Ariana Grande and Kim Kardashian. This cleanser is one of his best sellers—it gently cleanses away impurities and balances pH.

This serum from Swiss skincare brand La Prairie is an experience in and of itself. The omega-rich caviar beads form this milky emulsion that literally melts into your skin. It’s kind of life-changing.

Pamper yourself like an editor with this iconic scent. I love taking a hot, steamy shower at the end of the day and unwinding with the cozy blend of bergamot, amber, vanilla, and campfire.

Sleep like a queen with an eye mask made of the highest-quality silk.

I’ve heard countless editors name-drop this specific serum from clean skincare brand Vintner’s Daughter. It has a cocktail of omegas, antioxidants, vitamins, and phytoceramides that work together to give you the brightest skin ever.

Silk scrunchies are arguably the most adorable way to keep your hair out of your face. I always keep a couple handy in my bag.

The cooler weather is the perfect time to test out this life-changing serum from cult-favorite bodycare brand Nécessaire. It nourishes the skin with five molecular weights of hyaluronic acid for next-level dewiness.

Byredo fragrances are a favorite among Who What Wear editors, and this one is near the top of the list. It’s a soft floral scent complemented by woodsy amber and sandalwood.

Balmain has made its foray into haircare. This clip keeps your tresses in place, and the gold-plated logo adds a luxe, high-fashion touch.

Diptyque has the best candles. This beloved scent combines rose and black currant in a chic black vessel.

A gold-plated comb might seem extra, but it’s an everyday luxury that’s worth it, in my opinion.

Celebs love Kilian, and it’s easy to see why. This intoxicating fragrance blends pink and white roses, orange blossoms, and Egyptian jasmine with a base of milky toffee. It’s divine.

This lippie never fails me. It’s formulated with hyaluronic acid and squalane for extra-soft lips, and the sheer nude-peach shade adds the perfect hint of color.

The gold standard of haircare.
Shop the matching Gold Lust Repair & Restore Shampoo ($170).

We all need an eyelash curler, so you might as well make it a gold one.

You’ll find this hand soap on fashion people’s bathroom sinks.

As the name suggests, this cream is pure magic. It has eight different vitamins and oils that work to smooth and brighten skin, leaving it undeniably glowy.