Celebrity Makeup Artists Just Told Me to Buy This Mascara at Target


(Image credit: @shhtephs)

Anyone who knows me knows that I'm an advocate for drugstore mascaras. Quite a few of these budget-friendly (and unmatched) formulas have even earned a coveted spot on my list of top 10 mascaras of all time. Yes, they're that good, and no, you don't have to pay a fortune for good mascara.

For years—even before I became a beauty editor—I shopped at one particular retailer for all my mascara needs. Would you believe me if I told you the absolute best formulas can be found at Target? Well, start believing, my friend. I've found so many great mascaras there over the years that simply aren't talked about enough. Okay, maybe a few on this list happen to be TikTok famous, but I still think a majority of these deserve more love. I'm not the only one who thinks so. I also asked two celebrity makeup artists to give me the scoop on what mascaras they'd pick up if they were making a quick Target run. Keep scrolling—there are a few they agree are the best formulas the retailer has to offer. 

1. L'Oréal Paris Voluminous Mascara

2. Maybelline Lash Sensational Sky High Lengthening Mascara

3. L'Oréal Paris Voluminous Lash Paradise Mascara

4. Covergirl Lash Blast Mascara


(Image credit: @glossipgirl)

5. Benefit Cosmetics Roller Lash Curling & Lifting Mascara

6. Essence Lash Princess False Lash Effect Mascara

7. Clinique High Impact Mascara

8. Milani Highly Rated Anti-Gravity Mascara


(Image credit: @glossipgirl)

9. Nyx Professional Makeup On the Rise Volume Lift Mascara

10. L'Oréal Paris Bambi Eye Lasting Volume Mascara

11. MAC Stack Mega Mascara

12. Makeup Revolution 5D Lash Mascara

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Shawna Hudson
Associate Beauty Editor

Shawna Hudson has worked in editorial for over six years, with experience covering entertainment, fashion, culture, celebrities, and her favorite topic of all, beauty. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, Mane Addicts, and more. She is currently an associate beauty editor at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.