I'm Being Serious—If You Skip This Madewell Sale, Don't Come Crying to Me


(Image credit: @kristenmarienichols)

Though I'm all for a designer sale that houses all kinds of off-the-runway pieces in loud colors and voluminous silhouettes, there's something even more satisfying about one stocked full of reliable basics (with a few fun items sprinkled in for good measure) that you don't need a special occasion to wear. If you agree, I've got some news for you. That exact sale scenario is going on right now at Madewell.

Until midnight ET on Wednesday, January 17, when you use the code NEWYEAR at checkout, you can receive up to 70% off select styles. You can stock up on all of your favorite jeans, tees, jackets, sweaters, and more for a fraction of the cost you would be charged if you decided to wait another five days or so.

Scroll down to get all your basics shopping done for the year, courtesy of Madewell's limited-time sale event. If you're thinking of skipping it, don't—or at least don't come crying to me when you have to pay full price for all of your chic essentials.

This post was published at an earlier date and has since been updated.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.